Head of Customer Lifecycle & Growth

Surfshark; Warszawa; Hybrid; PLN 238,000 - 357,000; Full time

Benefits offered by this job

Growth and learning opportunities

Health and wellness

Tools of your choice

Community and celebrations

Work-life balance

Premium Surfshark accounts

Job summary

Incogni is a fast-growing data privacy platform focused on automated broker-removal, helping people regain control of their personal data. We are looking for a Head of Lifecycle to lead our Lifecycle team and own end-to-end engagement, retention, and growth for customers throughout their journey with Incogni.

Your mission is to maximize customer lifetime value by ensuring users discover, understand, and continuously experience the value Incogni provides.

Qualifications

• Proven experience building or scaling lifecycle, CRM, retention, or customer engagement programs in subscription-based B2C.
• Track record of owning retention, LTV, upsell, churn, winback, recurring revenue outcomes.
• Strong product mindset; lifecycle goes beyond messaging and involves product-market fit within marketing.

Responsibilities

• Own the entire customer journey from onboarding to renewal and beyond.
• Partner with Product to ship initiatives that increase engagement and retention.
• Create programs that help users discover and use key features.
• Own upsell, cross-sell, and winback with clear commercial targets.
• Orchestrate multi-channel experiences across email, in-product messaging, and push notifications.
• Lead lifecycle tech stack, including tools, data, automation, segmentation and measurement.

Skills

Lifecycle management

CRM experience

Retention programs

Product mindset

Cross-functional collaboration

Data-driven decision making

Segmentation

Tools

CRM platforms

Analytics tools

Job description

Incogni is a fast-growing data privacy platform focused on automated broker-removal, helping people regain control of their personal data. We are looking for a Head of Lifecycle to lead our Lifecycle team and own end-to-end engagement, retention, and growth for customers throughout their journey with Incogni.

Your mission is to maximize customer lifetime value by ensuring users discover, understand, and continuously experience the value Incogni provides.