Head of Lifecycle

Surfshark; Warszawa; Hybrid; PLN 238,000 - 357,000; Full time

Benefits offered by this job

Growth and learning opportunities

Health and wellness

Tools of your choice

Community and celebrations

Work-life balance

Premium Surfshark accounts

Job summary

Incogni is a fast-growing data privacy platform focused on automated broker-removal, helping people regain control of their personal data. We are looking for a Head of Lifecycle to lead our Lifecycle team and own end-to-end engagement, retention, and growth for customers throughout their journey with Incogni.

Your mission is to maximize customer lifetime value by ensuring users discover, understand, and continuously experience the value Incogni provides.

Qualifications

• Proven experience building or scaling lifecycle, CRM, retention, or customer engagement programs in subscription-based B2C.
• Track record of owning retention, LTV, upsell, churn, winback, recurring revenue outcomes.
• Strong product mindset; lifecycle goes beyond messaging and involves product-market fit within marketing.

Responsibilities

• Own the entire customer journey from onboarding to renewal and beyond.
• Partner with Product to ship initiatives that increase engagement and retention.
• Create programs that help users discover and use key features.
• Own upsell, cross-sell, and winback with clear commercial targets.
• Orchestrate multi-channel experiences across email, in-product messaging, and push notifications.
• Lead lifecycle tech stack, including tools, data, automation, segmentation and measurement.

Skills

Lifecycle management

CRM experience

Retention programs

Product mindset

Cross-functional collaboration

Data-driven decision making

Segmentation

Tools

CRM platforms

Analytics tools

Job description

Incogni is a fast-growing data privacy and automated broker-removal platform on a mission to give people back control of their personal data.

We are looking for a Head of Lifecycle to lead our Lifecycle team and take end-to-end ownership of how we engage, retain, and grow our customers throughout their journey with Incogni.

Your mission is simple: maximize customer lifetime value by helping users discover, understand, and continuously experience the value Incogni provides.

You will lead a small, senior team and work closely with Product, Data, Engineering, and other Marketing teams to build a lifecycle engine that drives activation, engagement, retention, upsell, and win-back.

What you will do:

• Own the whole customer journey - from someone's first days with Incogni through onboarding, activation, ongoing engagement, renewal, and everything after;

• Partner with Product to find and ship the initiatives that keep people engaged, protected, and staying longer;

• Make our value impossible to miss - show customers exactly what we're doing for them and why it matters;

• Build programs that help people find and actually use the features that matter most to them;

• Own upsell and cross-sell end to end, including the commercial targets, and keep finding new ways to grow value within our customer base;

• Own winback - build and scale how we re-engage customers who've left, with real targets you're accountable for;

• Orchestrate personal, relevant experiences across email, in-product messaging, push, and wherever else customers meet us;

• Own the lifecycle tech stack - the tools, data, automation, segmentation, and measurement - building it hand-in-hand with Data and Engineering;

• Lead a small, experienced team, set clear priorities, and give senior people the room to do their best work.

What we expect:

• Proven experience of building or scaling lifecycle, CRM, retention, or customer engagement programs in a subscription-based B2C business;

• A track record of owning real business outcomes - retention, LTV, upsell, churn, winback, recurring revenue - not just open and click rates;

• A strong product mindset: you see lifecycle as far more than messaging, and you know how Product and Marketing together shape what customers do;

• Real skill in designing onboarding, activation, engagement, feature adoption, upsell, and winback journeys;

• Comfort with segmentation, experimentation, cohort analysis, and funnel metrics - you let customer behavior tell you what to do next;

• Enough technical understanding to know what a strong lifecycle and data setup looks like, and to build it with Data and Engineering;

• Omnichannel thinking that goes well beyond email;

• High autonomy and low ego - you take ownership, work well across teams, and care about outcomes over noise.

Here's the deal:

• Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;

• Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts and a physical coach to health insurance and regular mental health checks;

• Tools of your choice: choose the technical equipment and tools you need to do your best work;

• Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations;

• Work-life balance: We encourage working in the office, with the possibility of up to two remote days per week. Plus, with our WFA policy, you can work from almost anywhere in the world;

• More days off: additional vacation days depending on your tenure;

• Premium Surfshark accounts: for you, your family, and friends;

• Gross salary: 5500 - 6300 EUR/month for the Lithuanian market, from 21300 PLN/month for the Polish market. Although it may vary depending on your skills and experience.