Remote Paid Campaign & Copywriter - Lead Gen Pro

Business Financial Group; Polonia; A distancia; PLN 279.000 - 438.000; Jornada completa

Descripción de la vacante

Business Financial Group (BFG Tax) is seeking a results-driven digital marketing specialist to plan, launch, manage, and optimize Google Ads and Meta Ads campaigns targeting U.S. taxpayers and business owners.

You will write direct-response ad and landing-page copy, improve conversions, and analyze results to generate qualified leads, booked consultations, and client acquisitions at sustainable costs. This is a remote role with U.S. business-hour overlap and cross-functional collaboration.

Formación

• At least three years of hands-on paid advertising experience with strong Google Ads and Meta Ads proficiency.
• Demonstrated U.S. lead-generation results and personally authored direct-response ad and landing-page copy.
• Strong Google Search skills: keyword intent, negative keywords, bidding, and conversion optimization.
• Experience with Meta targeting, creative testing, GA4, GTM, pixels, and conversion attribution.
• Ability to optimize toward qualified leads and acquired clients, manage budgets, and explain results.
• Strong written U.S. English; familiarity with tax/financial services advertising policies.
• Independent execution, remote collaboration, and overlap with U.S. business hours when needed.

Responsabilidades

• Plan, launch, manage, and optimize Google Ads and Meta Ads campaigns.
• Conduct keyword, competitor, audience, and market research; develop separate B2C and B2B targeting approaches.
• Identify high-intent and negative keywords, manage bids and budgets, test creative and audiences, and evaluate LinkedIn Ads where appropriate.
• Maintain campaign documentation and recommend changes based on measurable outcomes.
• Write Google Ads headlines and descriptions, Meta Ads copy, calls to action, and variations.
• Write conversion-focused landing-page copy and prepare briefs for graphics/videos.
• Coordinate messaging approvals in professional U.S. English.
• Review landing pages and implement messaging, forms, CTAs, and qualification questions.
• Coordinate with website dev; test booking flows and landing-page variants.
• Configure and validate Google Ads tracking, GA4, GTM, and Meta Pixel.
• Coordinate Zoho CRM attribution, lead forms, booking conversions, and downstream reporting with teams.
• Analyze MQLs, SQLs, qualified appointments, and acquisition costs; monitor budgets.
• Deliver weekly reports on spend, lead quality, conversion rates, and actions.

Conocimientos

Google Ads

Meta Ads

Lead Gen

B2B & B2C Targeting

Copywriting

Landing Page Copywriting

Conversion Tracking

Campaign Optimization

Analytics & Reporting

LinkedIn Ads

Herramientas

GA4

GTM

Pixels

Zoho CRM

LinkedIn Ads

Descripción del empleo

Business Financial Group (BFG Tax) is seeking a results-driven digital marketing specialist to plan, launch, manage, and optimize Google Ads and Meta Ads campaigns targeting U.S. taxpayers and business owners.

You will write direct-response ad and landing-page copy, improve conversions, and analyze results to generate qualified leads, booked consultations, and client acquisitions at sustainable costs. This is a remote role with U.S. business-hour overlap and cross-functional collaboration.