Paid Campaign Specialist & Copywriter

Business Financial Group; Poland; Remote; PLN 279,000 - 438,000; Full time

Job summary

Business Financial Group (BFG Tax) is seeking a results-driven digital marketing specialist to plan, launch, manage, and optimize Google Ads and Meta Ads campaigns targeting U.S. taxpayers and business owners.

You will write direct-response ad and landing-page copy, improve conversions, and analyze results to generate qualified leads, booked consultations, and client acquisitions at sustainable costs. This is a remote role with U.S. business-hour overlap and cross-functional collaboration.

Qualifications

• At least three years of hands-on paid advertising experience with strong Google Ads and Meta Ads proficiency.
• Demonstrated U.S. lead-generation results and personally authored direct-response ad and landing-page copy.
• Strong Google Search skills: keyword intent, negative keywords, bidding, and conversion optimization.
• Experience with Meta targeting, creative testing, GA4, GTM, pixels, and conversion attribution.
• Ability to optimize toward qualified leads and acquired clients, manage budgets, and explain results.
• Strong written U.S. English; familiarity with tax/financial services advertising policies.
• Independent execution, remote collaboration, and overlap with U.S. business hours when needed.

Responsibilities

• Plan, launch, manage, and optimize Google Ads and Meta Ads campaigns.
• Conduct keyword, competitor, audience, and market research; develop separate B2C and B2B targeting approaches.
• Identify high-intent and negative keywords, manage bids and budgets, test creative and audiences, and evaluate LinkedIn Ads where appropriate.
• Maintain campaign documentation and recommend changes based on measurable outcomes.
• Write Google Ads headlines and descriptions, Meta Ads copy, calls to action, and variations.
• Write conversion-focused landing-page copy and prepare briefs for graphics/videos.
• Coordinate messaging approvals in professional U.S. English.
• Review landing pages and implement messaging, forms, CTAs, and qualification questions.
• Coordinate with website dev; test booking flows and landing-page variants.
• Configure and validate Google Ads tracking, GA4, GTM, and Meta Pixel.
• Coordinate Zoho CRM attribution, lead forms, booking conversions, and downstream reporting with teams.
• Analyze MQLs, SQLs, qualified appointments, and acquisition costs; monitor budgets.
• Deliver weekly reports on spend, lead quality, conversion rates, and actions.

Skills

Google Ads

Meta Ads

Lead Gen

B2B & B2C Targeting

Copywriting

Landing Page Copywriting

Conversion Tracking

Campaign Optimization

Analytics & Reporting

LinkedIn Ads

Tools

GA4

GTM

Pixels

Zoho CRM

LinkedIn Ads

Job description

U.S. Tax & Accounting Services | Public Job Description

Company: Business Financial Group (BFG Tax) | Location: Remote | Department: Marketing

Employment Type: Full-Time or Long-Term Contract | Reports To: Marketing Manager | Target Market: United

States

About Business Financial Group

Business Financial Group (BFG Tax) provides tax preparation, tax planning, tax resolution, accounting, bookkeeping, payroll, financial reporting, and fractional CFO advisory services to individuals and growing businesses across the United States. We are expanding digital marketing to build a scalable, measurable client acquisition system, including seasonal tax campaigns and industry-specific initiatives across 10 target industries, beginning with Home

Position Overview

We seek a results-driven, hands‑on specialist to plan, launch, manage, and optimize Google Ads and Meta Ads campaigns for U.S. taxpayers, business owners, and financial decision‑makers. The successful candidate will personally manage paid media, write direct‑response advertising and landing‑page copy, improve conversions, and analyze results. The objective is qualified leads, booked consultations, and acquired clients at sustainable acquisition costs—not clicks alone.

Key Responsibilities

Paid advertising strategy and execution

• Plan, launch, manage, and optimize Google Ads and Meta Ads campaigns.
• Conduct keyword, competitor, audience, and market research; develop separate B2C and B2B targeting approaches.
• Identify high‑intent and negative keywords, manage bids and budgets, test creative and audiences, and evaluate LinkedIn Ads where appropriate.
• Maintain campaign documentation and recommend changes based on measurable outcomes.

Direct-response copywriting

• Personally write Google Ads headlines and descriptions, Meta Ads copy, calls to action, and test variations.
• Write conversion‑focused landing‑page copy and prepare creative briefs for graphics and videos.
• Communicate tax and financial services clearly in professional U.S. English and coordinate messaging approvals.

Landing-page conversion optimization

• Review landing pages and recommend improvements to messaging, forms, calls to action, and qualification questions.
• Coordinate implementation with website development; test booking flows and landing‑page variations.

Conversion tracking and CRM

• Configure and validate Google Ads tracking, GA4, Google Tag Manager, and Meta Pixel.
• Coordinate Zoho CRM attribution, lead forms, booking conversions, and downstream acquisition reporting with internal teams.

Lead quality, budget, and reporting

• Analyze MQLs, SQLs, qualified appointments, acquired clients, and acquisition costs using sales feedback.
• Monitor approved budgets and obtain approval before material increases.
• Deliver weekly reports covering spend, lead quality, conversion rates, qualified bookings, acquisition results, and recommended actions.

Campaign Focus

Individual tax preparation

U.S. Form 1040 seasonal campaigns, qualified taxpayer inquiries, and acquired preparation clients.

Business tax preparation

S corporations, partnerships, C corporations, business owner consultations, and client acquisition.

Year-round services

Tax planning, tax resolution, accounting, bookkeeping, payroll, financial reporting, and fractional CFO advisory.

Industry-specific B2B campaigns

BFG target industries, currently prioritizing Home Healthcare; qualified Strategy Sessions and business client acquisition.

Required Qualifications

• At least three years of hands‑on paid advertising experience with strong Google Ads and Meta Ads proficiency.
• Demonstrated U.S. lead‑generation results and personally authored direct‑response ad and landing‑page copy.
• Strong Google Search skills: keyword intent, negative keywords, bidding, and conversion optimization.
• Experience with Meta targeting, creative testing, GA4, GTM, pixels, and conversion attribution.
• Ability to optimize toward qualified leads and acquired clients, manage budgets, and explain results.
• Strong written U.S. English; familiarity with tax/financial services advertising policies.
• Independent execution, remote collaboration, and overlap with U.S. business hours when needed.

Preferred Qualifications

• U.S. tax preparation, accounting, tax planning, or tax resolution advertising experience.
• B2B professional services or home healthcare industry lead generation.
• Zoho CRM, lead attribution, LinkedIn Ads, and landing‑page conversion optimization experience.
• Relevant Google Ads or Meta certifications and experience with seasonal campaigns.

Performance Expectations

Success is measured by qualified inquiries, MQLs and SQLs where applicable, cost per qualified lead, qualified consultations, acquired clients, customer acquisition cost, and budget efficiency. Targets will be established by campaign objective, approved budget, and initial test results.

Application Requirements

1. 1. Updated resume.
2. 2. Two relevant Google Ads or Meta Ads case studies with audience, budgets, personal responsibilities, and measurable results.
3. 3. Examples of advertising copy and landing‑page content personally written.
4. 4. Evidence of experience targeting U.S. audiences and tracking conversions.
5. 5. Current and expected compensation or contract fees, availability, and notice period.

Skill set

Google Ads, Meta Ads, PPC Campaign Management, Performance Marketing, Paid Advertising, Keyword Research, Competitor Analysis, B2B & B2C Audience Targeting, Campaign Optimization, Budget & Bid Management, Direct-Response Copywriting, Ad Copywriting, Landing Page Copywriting, Conversion Rate Optimization (CRO), A/B Testing, Lead Generation, Conversion Tracking, Marketing Analytics, Performance Reporting, LinkedIn Ads, Creative Brief Development, Professional U.S. English Communication.