Remote: Lifecycle Marketing & AI Automation Lead

Libertex Group; Poland; On-site; PLN 120,000 - 180,000; Full time

Benefits offered by this job

Udemy Business unlimited membership

21 working days annual leave

Remote work in a global team

Professional and personal development

Job summary

Libertex Group is seeking a hands-on Lifecycle / Marketing Automation Specialist with an AI-first mindset to drive activation, conversion, retention, and monetization. You will run campaigns across email, push, and in-app channels, craft tailored copy, and implement automated journeys using leading platforms.

Join a global fintech team and push marketing automation beyond standard CRM capabilities. The role emphasizes experimentation, rapid iteration, and data-driven optimization in English,

Qualifications

• 2+ years of hands-on experience in Marketing Automation or Lifecycle Marketing.
• Strong understanding of customer journey and lifecycle marketing.
• Excellent copywriting skills.
• Solid experience with A/B testing.
• Hands-on experience with automation / CRM platforms (Blueshift, Braze, Customer.io, Iterable, or similar).
• Experience with product analytics tools (Mixpanel, Amplitude, GA, etc.).
• Experience with in-app communication: push notifications, in-app messages, inboxes, modals.
• Basic HTML/CSS knowledge.
• Fluent English (written and spoken).
• Experience with dynamic content and personalization at scale.

Responsibilities

• Own and execute conversion and retention campaigns across email, push, and in-app channels.
• Write high-quality copy adapted to different lifecycle stages and user segments.
• Build and maintain automated customer journeys and behavioral triggers (activation, engagement, reactivation, promo flows).
• Run continuous A/B tests (messages, formats, mechanics, timing).
• Analyze campaign and funnel performance using product analytics tools.

Skills

Lifecycle marketing

Marketing automation

Copywriting

A/B testing

English fluency

Tools

Blueshift

Braze

Customer.io

Iterable

Mixpanel

Amplitude

GA / Google Analytics

HTML/CSS

Job description

Libertex Group is seeking a hands-on Lifecycle / Marketing Automation Specialist with an AI-first mindset to drive activation, conversion, retention, and monetization. You will run campaigns across email, push, and in-app channels, craft tailored copy, and implement automated journeys using leading platforms.

Join a global fintech team and push marketing automation beyond standard CRM capabilities. The role emphasizes experimentation, rapid iteration, and data-driven optimization in English,