Brand Director Advisor

Hungry Minds; Polska; Hybrid; PLN 93,000 - 140,000; Part time

Job summary

Hungry Minds is seeking a seasoned Brand Director Advisor to shape our brand strategy, creative direction, and customer experience as we scale globally. This strategic advisory role focuses on high-impact decisions rather than daily execution.

You'll work with founders and leadership, reviewing campaigns, refining messaging, and ensuring consistency across digital, physical, and retail environments while mentoring our marketing leaders.

Qualifications

• Seasoned Brand Director from a successful consumer brand advising founders and leadership.
• Proven ability to build, reposition or scale recognizable consumer brands.
• Deep expertise in brand strategy, positioning, messaging and storytelling.

Responsibilities

• Advise leadership on long-term brand strategy and positioning.
• Review major marketing campaigns, product launches, and creative concepts.
• Strengthen brand messaging, storytelling and customer value proposition.
• Ensure consistency across digital, physical and retail touchpoints.
• Advise on visual identity, packaging and premium brand presentation.
• Define brand standards and creative frameworks.
• Mentor marketing and creative leadership.
• Share best practices from scaling high-growth consumer brands.
• Participate in weekly strategy calls and provide asynchronous feedback.

Skills

Brand strategy

Positioning

Messaging

Creative direction

Product storytelling

Customer experience

Premium brand building

Executive collaboration

Job description

Hungry Minds is an independent publishing house and creative studio creating premium books, puzzles, and collectible products at the intersection of education, entertainment, and art. Our products have reached hundreds of thousands of customers across more than 50 countries, and we're building the next generation of globally recognized intellectual properties.

We're looking for an experienced Brand Director Advisor to help shape our brand strategy, creative direction, and customer experience as we continue to scale globally.

The Role

We're seeking a seasoned Brand Director Advisor from a successful consumer brand to act as a strategic advisor to our founders and leadership team.

You'll provide expert guidance on brand positioning, storytelling, creative direction, and customer experience while helping us build a globally recognized premium brand. This is a strategic advisory role focused on high-impact decision-making rather than day-to-day execution.

What You'll Do

• Advise leadership on long-term brand strategy and positioning.
• Review and provide feedback on major marketing campaigns, product launches, and creative concepts.
• Strengthen our brand messaging, storytelling, and customer value proposition.
• Ensure consistency across all customer touchpoints, including digital, physical, and retail experiences.
• Advise on visual identity, packaging, and premium brand presentation.
• Help define brand standards and creative frameworks.
• Mentor our marketing and creative leadership team.
• Share best practices from building and scaling high-growth consumer brands.
• Participate in weekly strategy calls and provide asynchronous feedback on key initiatives.

What We're Looking For

Required

• Current or former Brand Director at an 8-figure or 9-figure DTC or consumer brand.
• Proven experience building, repositioning, or scaling a recognizable consumer brand.
• Deep expertise in:
  • Brand strategy
  • Positioning & messaging
  • Creative direction
  • Product storytelling
  • Customer experience
  • Premium brand building
• Strong understanding of how brand and performance marketing work together.
• Experience collaborating with founders and executive leadership.
• Excellent communication and strategic thinking skills.

Nice to Have

• Experience with premium or luxury consumer products.
• Background in publishing, collectibles, education, toys, lifestyle, or design-led brands.
• Experience launching new products or entering new international markets.
• Familiarity with both DTC and retail brand-building.

Time Commitment

• Approximately 10 hours per month
• Typically includes:
  • 1-2 strategy calls per week (60 minutes each)
  • Offline review of creative work, brand initiatives, and product launches
• Additional hours may be arranged by mutual agreement.

Why Join Hungry Minds?

• Help shape the future of a rapidly growing premium consumer brand.
• Work directly with founders and senior leadership.
• Influence products enjoyed by customers in more than 50 countries.
• Flexible advisory engagement with meaningful strategic impact.
• Collaborate with a talented, international, remote-first team passionate about creating world-class products.