Remote CRM & Lifecycle Lead

Pet Media Group; Polska; Hybrid; PLN 285,000 - 416,000; Full time

Benefits offered by this job

Direct access to founders

Competitive compensation

Global team

Diverse team across world

Job summary

Pet Media Group is seeking a CRM & Lifecycle Manager to own the customer lifecycle across our global marketplaces. You will design journeys for buyers and breeders, coordinating email, push, in-app and SMS across markets, and partner with product, data, engineering and marketing to optimize the customer experience.

You will automate repetitive CRM tasks, run experiments with AI-assisted copy and segmentation, and measure outcomes to scale workflows for new markets.

Qualifications

• 4+ years in CRM or lifecycle marketing (in-house preferred) with campaigns that moved a metric you can name.
• Hands-on experience with Customer.io or similar platforms (segmentation, events, journeys).
• Habit of measuring, running tests, and interpreting results critically.
• Daily use of AI tools (e.g., Claude, ChatGPT) for research, copy, localisation and automation.

Responsibilities

• Own the customer lifecycle across email, push, in-app and SMS.
• Turn behavioural data into actionable journeys and experiences.
• Automate repetitive CRM processes into scalable workflows.
• Experiment with personalisation, content, and segmentation; measure results and push successful tests into production.
• Build reusable journeys and processes for new markets as the group grows.
• Collaborate with product, data, engineering and marketing on the customer experience.

Skills

CRM marketing

Lifecycle marketing

AI-powered marketing

Campaign measurement

English fluency

Cross-market experience

Tools

Customer.io

Klaviyo

Braze

Iterable

Job description

Pet Media Group is seeking a CRM & Lifecycle Manager to own the customer lifecycle across our global marketplaces. You will design journeys for buyers and breeders, coordinating email, push, in-app and SMS across markets, and partner with product, data, engineering and marketing to optimize the customer experience.

You will automate repetitive CRM tasks, run experiments with AI-assisted copy and segmentation, and measure outcomes to scale workflows for new markets.