Remote B2B Lifecycle Marketing Manager

PubNub; Poland; On-site; PLN 134,000 - 223,000; Full time

Benefits offered by this job

Remote-first company

Learning opportunities

Job summary

PubNub is seeking a B2B Lifecycle Marketing Manager to own onboarding, product adoption, engagement, retention, expansion and win-back across our SaaS platform.

You'll leverage product usage, customer behaviour and account signals to design scalable lifecycle programmes spanning product-led experiences, education, targeted campaigns, and marketing automation, partnering with Account Management and Customer Success to drive adoption and reduce churn. This role is remote-first in Poland.

Qualifications

• 3+ years of experience in B2B SaaS lifecycle marketing or product adoption.
• Experience leveraging product usage, behavior signals to target lifecycle opportunities.
• Hands-on with CRM and marketing automation platforms to ship programs.

Responsibilities

• Build lifecycle programmes across onboarding, adoption, engagement, retention and win-back.
• Identify opportunities to deepen platform adoption using usage patterns and signals.
• Design expansion and feature-adoption initiatives based on customer needs.
• Partner with GTME, CS and AM for health scoring and expansion signals.
• Develop education, product discovery and targeted campaigns to drive value.
• Measure impact and optimise targeting and results.

Skills

B2B SaaS marketing

Lifecycle programs

CRM and marketing automation

Cross-functional collaboration

Technical product adoption

Tools

CRM systems

Marketing automation tools

Job description

PubNub is seeking a B2B Lifecycle Marketing Manager to own onboarding, product adoption, engagement, retention, expansion and win-back across our SaaS platform.

You'll leverage product usage, customer behaviour and account signals to design scalable lifecycle programmes spanning product-led experiences, education, targeted campaigns, and marketing automation, partnering with Account Management and Customer Success to drive adoption and reduce churn. This role is remote-first in Poland.