Growth-Driven Retention & Lifecycle Marketer (Email & SMS)

Primal Storm; Warszawa; On-site; PLN 125,000 - 208,000; Full time

Benefits offered by this job

Fully remote

One-month trial

Education platform access

Job summary

Primal Storm is seeking a skilled Retention & Lifecycle Marketer to own email, SMS, and subscription programs from day one. You will drive revenue through a comprehensive lifecycle strategy and rigorous deliverability standards.

In this fully remote role, you’ll implement 12–16 automated flows and maintain a weekly campaign calendar. Data-driven decision making and a track record of revenue growth are essential.

Qualifications

• 3+ years in DTC retention (email, SMS, subscriptions).
• Proven success improving revenue, churn, repurchases, or LTV.
• Strong lifecycle skills across flows, segmentation, testing, deliverability.

Responsibilities

• Take full ownership of retention performance across Klaviyo email, SMS, and subscriptions.
• Complete a full lifecycle, segmentation, and deliverability audit within your first 30 days.
• Build and optimise 12–16 key automated flows within the first 60 days.
• Create and follow a clear weekly email and SMS campaign calendar.
• Track churn, repurchase rate, revenue per recipient, and customer LTV every week.
• Improve early subscriber retention through onboarding, education, habit-building, and payment recovery.
• Run and document at least one meaningful A/B test each week.
• Report results weekly and prioritise the next actions based on their revenue impact.

Skills

Lifecycle marketing

Email marketing

SMS marketing

Retention strategies

Data-driven decision making

A/B testing

Tools

Klaviyo

Job description

Primal Storm is seeking a skilled Retention & Lifecycle Marketer to own email, SMS, and subscription programs from day one. You will drive revenue through a comprehensive lifecycle strategy and rigorous deliverability standards.

In this fully remote role, you’ll implement 12–16 automated flows and maintain a weekly campaign calendar. Data-driven decision making and a track record of revenue growth are essential.