Regional Sales Manager

Fersa; Warszawa; Hybrid; PLN 90,000 - 140,000; Full time

Job summary

Fersa is seeking a Regional Sales Manager Auto AFM for Poland and the Baltic States. The role focuses on expanding sales in heavy duty bearings and automotive aftermarket through extensive customer visits, distributor collaboration, and market-driven strategies.

The candidate will build strong client relationships, gather market data, and communicate product needs back to R&D and product teams. Traveling 70–80% is required, with a home office or Katowice base, and fluency in Polish and English

Qualifications

• Proven field sales, key account or technical sales experience.
• Willingness to travel 70–80% across Poland and the Baltic States.
• Strong commercial acumen with price negotiation experience.
• Able to discuss product applications and specifications; engineer not required.
• Self-motivated, target-driven, highly organized; can manage a large territory with minimal supervision.
• Fluent Polish and strong English skills.
• Office in Katowice or Home Office.

Responsibilities

• Spend 70–80% of time on customer visits across Poland and the Baltic States.
• Conduct joint visits with distributors' sales reps to promote FERSA products.
• Deliver presentations, briefings, and brand-awareness campaigns to raise FERSA's profile.
• Build strong, trusted relationships with key contacts.
• Collect and report market price benchmarks and price targets to support pricing.
• Monitor competition and market trends; provide feedback to the commercial team.
• Analyse customer potential, fleet data, and applications to identify upsell opportunities.
• Gather detailed technical requirements and feed back to Product Management and R&D.
• Act as the voice of the market to document pain points and product gaps.
• Track activity metrics, pipeline status, and account results in CRM.
• Share success stories and best practices across the sales team.

Skills

Field sales

Key account management

Technical sales

Travel willingness

Polish language

English language

Education

Bachelor's degree

Tools

CRM system

Job description

Regional Sales Manager Auto AFM - Poland and Baltic States.

Key Responsibilities;

We are looking for an experienced individual to join our Heavy Duty Division and help expand our sales activities by:

Customer Visits & Brand Presence

• Spend 70–80% of your working time on customer visits — travelling across Poland and the Baltic States to meet distributors, end users, and decision-makers in person.
• Conduct joint visits with our distributors' sales representatives to promote FERSA products directly to their end-user customer base.
• Deliver compelling product presentations, technical briefings, and brand-awareness campaigns to raise FERSA's profile in the market.
• Build strong, trusted relationships with key contacts.
• Collect and report market price benchmarks and customer price targets to support the continuous review and adjustment of our regional price lists.
• Monitor competitive activity, market trends, and customer demand shifts, providing regular, structured feedback to the commercial team.
• Analyse customer potential, fleet data, and application profiles to identify upselling and cross-selling opportunities.
• Gather detailed technical requirements and application engineering data from customers and feed these findings back to the Product Management and R&D teams.
• Act as the voice of the market internally — documenting customer pain points, unmet needs, and product gaps that can shape FERSA's next development priorities.
• Track and report activity metrics, pipeline status, and account results using the CRM system, ensuring full visibility for management.
• Share success stories, learnings, and best practices across the wider sales team to raise collective performance.
• Continuously improve field sales processes, tools, and approaches, championing a customer-first mindset aligned with FERSA's Sales Excellence principles.

Requirements of the job;

• Proven track record in field sales, key account management, or technical sales — preferably in bearings for heavy duty applications (wheel, transmission, gearboxes) or automotive aftermarket.
• Willingness and ability to travel extensively throughout Poland and the Baltic States (70–80% of working time).
• Strong commercial acumen with experience in price negotiation,
• Ability to read and communicate in a technical context — you do not need to be an engineer, but you must be comfortable discussing product applications and specifications.
• Self-motivated, target-driven, and highly organized — capable of managing a large, independent territory with minimal supervision.
• Fluent Polish and strong English skills
• Work from the office based in Katowice or Home Office

Equal Opportunity Statement:

Fersa is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all qualified individuals regardless of race, color, sex, age, national origin, religion, disability, veteran status, sexual orientation, gender identity, union affiliation, citizenship status, or any other legally protected status.