Regional Generics & Biosimilars Marketing Leader

ARTO; Województwo mazowieckie; On-site; PLN 500,000 - 900,000; Full time

Job summary

Mid-Sized Global Pharmaceutical is seeking an experienced marketing leader to own the Generics & Biosimilars portfolio across a multi-country cluster, with Poland (Warsaw) preferred and Baltics or Ukraine considered. The role focuses on portfolio performance, translating global strategy into country execution and strengthening commercial capabilities.

The successful candidate will move beyond single-country responsibility to operate regionally, lead Brand Managers, and shape cluster structure

Qualifications

• Strong Generics/Branded Generics marketing expertise.
• Portfolio and lifecycle management.
• Understanding of pricing, tenders, procurement and competitive dynamics.
• Strong commercial judgement and KPI ownership.
• Ability to translate global strategy into practical local execution.
• Multi-country stakeholder management.
• Strong people leadership, coaching and development.

Responsibilities

• Lead the Affordable portfolio across the cluster countries
• Drive portfolio performance, market share, ROI and commercial results
• Translate global strategy into effective country-level plans
• Develop and execute regional Generics and Biosimilar strategies
• Work with Global teams to provide market intelligence and challenge assumptions where appropriate
• Support tender, pricing, procurement and competitive strategy across the cluster
• Identify opportunities to optimise portfolio investment and resource allocation
• Drive stronger coordination between country marketing teams
• Support biosimilar adoption, switching and commercialisation strategies
• Lead, coach and develop Brand Managers across the cluster
• Build stronger marketing capability and best practice across countries
• Work closely with Market Access, Medical, Finance, Supply Chain and other functions
• Help shape the developing cluster structure and identify opportunities to improve resources and ways of working
• Monitor KPIs and commercial performance and take corrective action where required

Skills

Generics/Branded Generics marketing

Portfolio & lifecycle management

Pricing & tenders

Multi-country stakeholder management

Leadership & coaching

Change management

Job description

Mid-Sized Global Pharmaceutical is seeking an experienced marketing leader to own the Generics & Biosimilars portfolio across a multi-country cluster, with Poland (Warsaw) preferred and Baltics or Ukraine considered. The role focuses on portfolio performance, translating global strategy into country execution and strengthening commercial capabilities.

The successful candidate will move beyond single-country responsibility to operate regionally, lead Brand Managers, and shape cluster structure