Cluster Marketing Lead

Gedeon Richter; Warszawa; Ibrido; PLN 240.000 - 360.000; Tempo pieno

Vantaggi offerti da questo lavoro

Home office opportunity (2 days/week)

Car or car allowance is provided

Annual bonus

Training and development opportunities

Long-term employment

Descrizione del lavoro

Gedeon Richter is seeking a strategic Brand Portfolio Leader to steer portfolio strategy, launch excellence, market access, and evidence-based decision making across the North-Eastern European cluster.

You will partner with Global Brand, Marketing and Market Access teams, translate priorities into country plans, drive growth, optimize resources and lead cross-functional teams through pre-launch to post-launch phases while ensuring regulatory and HTA readiness.

Competenze

• University degree in Life Sciences, Pharmacy, Medicine, Health Economics, Business (MBA/MPH/ MSc/PhD advantageous)

Mansioni

• Lead strategic direction and performance of the assigned innovation portfolio across the North-Eastern European cluster.
• Translate global BU and brand priorities into cluster and country-level strategies and execution plans.
• Drive portfolio growth, market share and ROI, optimizing cluster-level marketing resources.
• Act as strategic partner to Global Brand, Marketing and Market Access teams with localization of insights.
• Contribute to global brand strategy, indication and patient population prioritization, evidence generation and lifecycle management.
• Lead launch excellence across the cluster including country readiness and localization of launch strategies.
• Ensure cross-functional orchestration between Marketing, Medical Affairs and Market Access throughout pre-launch to post-launch.
• Lead pillar brand-planning cycle and review portfolio and launch performance with stakeholders.
• Shape market access and HTA readiness with value strategy, payer engagement and pricing objectives.
• Ensure clinical, real-world and health-economic evidence informs portfolio and value strategies.

Conoscenze

Portfolio management

Brand leadership

Launch excellence

Market access

Cross-functional leadership

Stakeholder management

Strategic marketing

Evidence generation

Financial acumen

Global collaboration

Formazione

University degree in Life Sciences/Pharmacy/Medicine/Health Economics/Business

Descrizione del lavoro

This is much more than traditional brand management. The role brings together portfolio strategy, launch excellence, market access, evidence-based decision making and cross-functional leadership, while acting as a strategic partner to global teams.

Responsibilities

• Lead the strategic direction and performance of the assigned innovation portfolio across the North-Eastern European cluster.


• Translate global Business Unit and brand priorities into clear cluster and country-level strategies and execution plans.


• Drive portfolio growth, market share and return on marketing investment, while optimizing cluster-level marketing resources.


• Act as a strategic partner to Global Brand, Marketing and Market Access teams, bringing strong local market, customer, clinical and access insights into global decision-making.


• Contribute to global brand strategy, indication and patient population prioritization, evidence generation, lifecycle management and launch strategy.


• Lead launch excellence across the cluster, coordinating country readiness, pre-launch activities and localization of global launch strategies.


• Ensure strong cross-functional orchestration between Marketing, Medical Affairs and Market Access throughout pre-launch, launch and post-launch phases.


• Lead the pillar brand-planning cycle and regularly review portfolio and launch performance with relevant global, cluster and country stakeholders.


• Shape market access and HTA readiness in partnership with Market Access/Commercial Excellence, including value strategy, payer engagement and pricing objectives within the global framework.


• Ensure clinical, real-world and health-economic evidence is effectively incorporated into portfolio and value strategies.


• Provide functional leadership and strategic direction to Brand Managers across cluster countries.


• Develop marketing capabilities across the organization, particularly in innovation launches, evidence-based marketing and stakeholder ecosystem management.


• Build strong relationships with senior internal stakeholders as well as KOLs, scientific societies, patient organizations, payers and other relevant external partners.


• Provide the Cluster Head and Global BU Marketing leadership with portfolio performance updates, strategic risks and resource recommendations.


• Foster a culture of strategic boldness, curiosity, cross-functional collaboration, accountability and executional excellence.


• Ensure full compliance with applicable regulations, internal policies, scientific exchange standards and pharmaceutical promotional codes.

Requirements

• University degree in Life Sciences, Pharmacy, Medicine, Health Economics, Business or another relevant field; MBA, MPH, MSc or PhD is an advantage.


• 10+ years of relevant pharmaceutical or biopharmaceutical industry experience, with strong exposure to strategic marketing, portfolio management and brand leadership.


• Strong experience with innovative medicines and/or specialty pharmaceutical portfolios.


• Proven track record in product launches and lifecycle management, ideally across multiple countries or within a regional/cluster structure.


• Strong understanding of the interaction between Marketing, Medical Affairs and Market Access in the commercialization of innovative medicines.


• Solid knowledge of market access, HTA, pricing, value communication and evidence requirements.


• Demonstrated ability to translate global strategy into locally relevant, commercially effective execution.


• Strong strategic and commercial mindset combined with the ability to drive execution and measurable portfolio performance.


• Excellent stakeholder management and influencing skills, with the ability to operate effectively in a complex global matrix environment.


• Experience in leading, coaching and developing marketing professionals, either through direct or functional leadership.


• Strong financial and business acumen, including portfolio prioritization, resource allocation and ROI-based decision-making.


• Ability to navigate uncertainty, challenge existing approaches and shape strategies through strong market insights.


• Excellent cross-functional leadership and collaboration skills.


• Fluent English; strong knowledge of the cluster lead country's language is preferred.


• Willingness to travel internationally as required.

What we offer

• Home office opportunity (2 days/week)


• Car or car allowance is provided


• Annual bonus


• Training and development opportunities


• Challenging, responsible professional work


• Long-term employment in an innovative and secure workplace