Cluster Marketing Lead - Generics

ARTO; Województwo mazowieckie; On-site; PLN 500,000 - 900,000; Full time

Job summary

Mid-Sized Global Pharmaceutical is seeking an experienced marketing leader to own the Generics & Biosimilars portfolio across a multi-country cluster, with Poland (Warsaw) preferred and Baltics or Ukraine considered. The role focuses on portfolio performance, translating global strategy into country execution and strengthening commercial capabilities.

The successful candidate will move beyond single-country responsibility to operate regionally, lead Brand Managers, and shape cluster structure

Qualifications

• Strong Generics/Branded Generics marketing expertise.
• Portfolio and lifecycle management.
• Understanding of pricing, tenders, procurement and competitive dynamics.
• Strong commercial judgement and KPI ownership.
• Ability to translate global strategy into practical local execution.
• Multi-country stakeholder management.
• Strong people leadership, coaching and development.

Responsibilities

• Lead the Affordable portfolio across the cluster countries
• Drive portfolio performance, market share, ROI and commercial results
• Translate global strategy into effective country-level plans
• Develop and execute regional Generics and Biosimilar strategies
• Work with Global teams to provide market intelligence and challenge assumptions where appropriate
• Support tender, pricing, procurement and competitive strategy across the cluster
• Identify opportunities to optimise portfolio investment and resource allocation
• Drive stronger coordination between country marketing teams
• Support biosimilar adoption, switching and commercialisation strategies
• Lead, coach and develop Brand Managers across the cluster
• Build stronger marketing capability and best practice across countries
• Work closely with Market Access, Medical, Finance, Supply Chain and other functions
• Help shape the developing cluster structure and identify opportunities to improve resources and ways of working
• Monitor KPIs and commercial performance and take corrective action where required

Skills

Generics/Branded Generics marketing

Portfolio & lifecycle management

Pricing & tenders

Multi-country stakeholder management

Leadership & coaching

Change management

Job description

Location: Poland - Warsaw preferred; Baltics or Ukraine considered

Company: Mid-Sized Global Pharmaceutical

Role Overview

We are seeking an experienced marketing leader to take ownership of the Generics & Biosimilars portfolio across a multi-country cluster.

The role will focus on driving portfolio performance, translating global strategy into country execution, strengthening commercial capabilities and identifying opportunities across markets. The successful candidate will need to demonstrate that they can move beyond single-country responsibility and operate effectively at a broader regional level.

Key Responsibilities

• Lead the Affordable portfolio across the cluster countries
• Drive portfolio performance, market share, ROI and commercial results
• Translate global strategy into effective country-level plans
• Develop and execute regional Generics and Biosimilar strategies
• Work with Global teams to provide market intelligence and challenge assumptions where appropriate
• Support tender, pricing, procurement and competitive strategy across the cluster
• Identify opportunities to optimise portfolio investment and resource allocation
• Drive stronger coordination between country marketing teams
• Support biosimilar adoption, switching and commercialisation strategies
• Lead, coach and develop Brand Managers across the cluster
• Build stronger marketing capability and best practice across countries
• Work closely with Market Access, Medical, Finance, Supply Chain and other functions
• Help shape the developing cluster structure and identify opportunities to improve resources and ways of working
• Monitor KPIs and commercial performance and take corrective action where required

Candidate Profile

• 10+ years' experience in Generics, Branded Generics or another price-competitive pharmaceutical environment
• Strong portfolio and lifecycle management experience
• Proven ability to operate across multiple countries or markets (Ideally Poland & Baltics)
• Strong commercial and strategic marketing background
• Experience managing complex portfolios rather than individual brands
• Demonstrated ability to step up from country-level responsibility into broader regional leadership
• Strong leadership and influencing capability
• Comfortable working in a changing and developing organisational structure

Required Skills & Experience

• Strong Generics/Branded Generics marketing expertise
• Portfolio and lifecycle management
• Understanding of pricing, tenders, procurement and competitive dynamics
• Strong commercial judgement and KPI ownership
• Ability to translate global strategy into practical local execution
• Multi-country stakeholder management
• Strong people leadership, coaching and development
• Ability to challenge teams and drive performance
• Creative problem-solving within commercially constrained markets
• Strong networking and cross-functional collaboration
• Comfortable with ambiguity, change and organisational transformation
• Experience across Poland, Ukraine and/or the Baltics
• Regional or multi-country Generics leadership
• Market Access and pricing experience
• Experience helping to build or restructure a regional marketing organisation
• Experience working with Global/HQ marketing teams
• Experience in emerging or developing pharmaceutical markets