Regional Business Growth Leader Medical Devices

Biotek Ortho; Polska; On-site; PLN 180,000 - 300,000; Full time

Job summary

Biotek Ortho is seeking a Business Development Manager to accelerate regional growth by nurturing the distributor network and onboarding new strategic partners when needed.

You will engage Key Opinion Leaders (KOLs), surgeons, and major accounts to build brand awareness, tailor regional messaging, and drive market penetration.

Additionally, you will conduct market analysis, support training on competitive advantages, and participate in conferences to strengthen Biotek’s position.

Responsibilities

• Conduct continuous analysis of the competitive landscape and market trends.
• Develop and execute product positioning and messaging for the region.
• Support distributors, KOLs, and key accounts with training and materials.
• Identify, evaluate, and recruit new distribution partners.
• Build relationships with KOLs, surgeons, and hospital accounts; organize events and conferences.

Job description

Reports to: Director - Sales & Marketing - Global

Company Overview

Biotek is an emerging leader in the medical device industry, specializing in innovative product development in the field of sports medicine. With a presence across six continents, Biotek continues to experience significant growth and demand for its products globally. While achieving global reach, the company remains privately held and maintains a family-oriented culture that emphasizes quality and impact.

Biotek’s mission is to empower clinicians through education, redefine mobility through purpose-driven innovation, and transform lives globally.

Position Summary

The Business Development Manager is a pivotal role responsible for accelerating the growth of Biotek's regional business. This position requires a dual focus: nurturing and expanding relationships with our existing distributor network while proactively identifying and onboarding new strategic partners (if required). A key component is to serve as the ambassador of Biotek, engaging directly with Key Opinion Leaders (KOLs) and key accounts to build brand awareness, drive market penetration, and foster long-term business development. A critical strategic element of this role is to conduct ongoing market analysis to ensure Biotek's product positioning remains relevant, differentiated, and effective against the competition.

Key Responsibilities

1. Strategic Market & Competitive Analysis:

• Conduct continuous analysis of the competitive landscape, including competitor strategies, product launches, pricing, and market share.
• Monitor regulatory changes, healthcare policies, and economic trends within the region that may impact business.
• Synthesize market data, customer feedback, and competitive intelligence to provide actionable insights to senior management.
• Use market insights to identify potential threats and opportunities for Biotek's product portfolio.

2. Product Positioning & Strategy:

• In collaboration with the Product Management/Portfolio Managers, develop and execute compelling product positioning and messaging strategy that differentiates Biotek solutions in the region.
• Tailor global marketing and value proposition materials to resonate with the specific needs and dynamics of the regional market.
• Ensure all distributors, KOLs, and key accounts clearly understand and can articulate Biotek's unique value proposition.
• Provide feedback Product Management on regional market needs to influence future product development.
• Serve as the primary point of contact and support for the existing distributor network.
• Develop and execute joint business plans that incorporate strategic product positioning and competitive counter-strategies.
• Provide ongoing training, not only on products but also on competitive advantages and effective sales tactics to win against key competitors.

4. New Partner Acquisition:

• Identify, evaluate, and recruit new distribution partners to fill geographic or segment gaps, ensuring they have the capability to effectively position Biotek against competitors.

5. KOL & Key Account Engagement:

• Build and maintain strong, long-term relationships with Key Opinion Leaders (KOLs), surgeons, and key hospital accounts.
• Leverage KOL relationships to validate product positioning and gather advanced insights on clinical trends and competitor activities.
• Organize educational events and workshops that highlight Biotek's competitive advantages and clinical differentiators.
• Be present and support national and international conferences, strengthen Biotek’s brand positioning and equity.