Product Marketing Manager

McGregor Boyall; Warszawa; On-site; PLN 320,000 - 520,000; Full time

Job summary

McGregor Boyall is recruiting for a Founding Product Marketing Manager for a fast-growing European AI platform based in Warsaw. You will own positioning, messaging and the end-to-end launch strategy, bridging high-level strategy with hands-on execution across multiple ICPs including media buyers, RevOps and agencies.

You will craft campaigns, enable sales and self-serve motions, and drive adoption through crisp copy, landing pages, and battlecards.

Qualifications

• Proven PMM experience in fast-paced B2B SaaS or AI ecosystems.
• Experience owning positioning frameworks and multi-asset launches.
• Ability to link positioning decisions to pipeline, activation, and conversion metrics.

Responsibilities

• Own positioning and messaging across 3+ ICPs with quarterly updates.
• Orchestrate end-to-end product launches across multiple channels and assets.
• Build enterprise battlecards, demo narratives, and competitive positioning for sales.
• Drive product adoption by optimizing activation and onboarding copy in self-serve funnels.
• Prototype landing pages in Figma and guide production-ready launch surfaces.

Skills

PMM Leadership

Launch & Revenue

Positioning & Messaging

Hands-on Design

AI/Natve Workflow

Tools

Figma

Landing Page Builders

Lifecycle Tools

Sales Enablement

Job description

We are recruiting for one of Europe’s fastest-growing AI platforms—backed by a recent Series A round, with key strategic backing from some impressive individuals.

Having achieved exceptional product-market fit, retention, and self-serve traction, they are scaling their core team in Warsaw.

The Role: Founding PMM

This is the first dedicated Product Marketing seat in the company. With direct line access to the co-founders and no legacy playbook to inherit, you will define and execute what Product Marketing means here from day one.

The product works and user retention is high—the current bottleneck is simply language, positioning, and the surfaces that carry it. You will bridge high-level positioning strategy with hands-on, high-velocity execution across multiple ICPs (Media Buyers, RevOps, CS, E-commerce operators, and Agencies).

Key Responsibilities

• Own Positioning & Messaging: Conduct rigorous win/loss calls and customer evidence gathering (not vibes) to craft the single source of truth for messaging across 3+ ICPs, updated quarterly.
• Orchestrate End-to-End Launches: Lead high-impact product launches across Product Hunt, landing pages, paid/organic assets, PR angles, lifecycle comms, and sales enablement assets.
• Arm the Sales & Self-Serve Motion: Build live enterprise battlecards, demo narratives, and competitive positioning against major market alternatives for a growing enterprise sales engine.
• Drive Product Adoption: Optimize activation, onboarding copy, and expansion touchpoints across self-serve funnels to turn awareness into deep platform engagement.
• Hands-On Asset Creation: Prototype landing pages in Figma, direct creative partners, write crisp copy, and build production-ready launch surfaces independently.

Who You Are

• Proven PMM Experience: Prior experience owning product marketing, positioning frameworks, and multi-asset launches in a fast-paced B2B SaaS or AI ecosystem (ideally as a early or founding PMM).
• Launch & Revenue Operator: Comfortable linking positioning decisions directly to pipeline, activation, and conversion metrics.
• Hands-on & Design-Capable: Versatile across Figma, landing page builders, lifecycle tools, and sales enablement materials. You build and ship directly, rather than delegating.
• Customer-Rigorous: Skilled at conducting unbiased user interviews, securing testimonials, and translating customer feedback into concrete marketing evidence.
• AI-Native Workflow: You leverage modern AI tools and agents daily to accelerate market research, competitive tracking, and content iterations.

Why Apply?

• High Ownership & Visibility: You own the company’s biggest launches of the year—your work goes directly to market under high visibility.
• Zero Alignment Fatigue: High-trust culture focused on rapid execution over committee syncs and alignment meetings.
• Ground-Floor Impact: Shape the core go-to-market engine of a category-defining AI scale-up.