Product Marketing Manager

Viktor; Warszawa; On-site; PLN 257,637 - 331,247; Full time

Job summary

Viktor is looking for a Product Marketing Manager to own the positioning and launch strategies across various customer segments. You will write engaging narratives that resonate in the market, producing one long-form essay every few weeks.

Your role is crucial as you will work closely with product and founders, ensuring that the product's narrative aligns with market needs. A strong background in AI and narrative construction is essential for success in this position.

Qualifications

• Experience in launching narratives at an AI company.
• Ability to own positioning across multiple ideal customer profiles.
• Proven ability in writing essays, launch pages, and social threads.

Responsibilities

• Own positioning for multiple customer segments.
• Run the launch process for product narratives.
• Write detailed long-form essays bi-weekly.

Skills

Launch narrative writing

Positioning strategy

AI technology understanding

Competitive analysis

Long-form writing

Tools

Notion

PostHog

SQL

Job description

About Viktor

Viktor is the AI teammate. It lives in Slack and Microsoft Teams, connects to thousands of tools, and does real work for real companies: finance, marketing, ops, engineering. We're building the product that replaces half the SaaS stack.

The team is small. The scope is not.

The Short Version

You own how Viktor shows up in the world: positioning, launches, and the long‑form work that names what we're building. You write the LP, the ad, the X thread, and the essay, and you orchestrate the launch motion that puts them in market on the same day. You ship every week.

What's Actually Going On Here

The product works. Teams that try Viktor keep using Viktor. The bottleneck isn't belief. It's language. In May 2026 we closed a $75M Series A led by Accel, with Slack's founders co‑investing. The fuel is there; what's missing is the person who turns the product into language the market can carry.

We're mid‑sequence on vertical sub‑launches, with more queued for the year, and behind them sits the biggest narrative we'll ship. The category doesn't have language for it yet, and the person who takes this seat writes it. Positioning lives in a few heads and gets produced ad hoc. That's the seat. Founding PMM, no PMM above you, no playbook to inherit.

What You'll Actually Do

• Own positioning across our ICPs: Media Buyer, CSM, AE, ecom operator, agency owner, plus whoever's next. Pain framework, jobs‑to‑be‑done, what wins the deal and what loses it, refreshed off real customer evidence quarterly.

• Run the launch motion. Every meaningful product moment gets a narrative doc first, then a coordinated launch across LP, paid, organic, PR, and sales. You write the narrative, sequence the surfaces, and decide when we go.

• Write the long‑form. Roughly one deep essay every two to three weeks, in the Anthropic and Linear register. These travel further than ads and recruit talent and capital, not just users.

• Hold the competitive line. Glean, Harvey, ChatGPT Enterprise, Cognition, n8n, vertical agents, and the "Slack bot built in a weekend" objection. Battlecards live, read by sales weekly.

• Live with product and the founders. 30%+ of your week with them. PMM at an AI company that ships weekly cannot live in a slide deck.

How You'll Know It's Working

• 30 days. Positioning shipped for two active ICPs. First long‑form essay live. Competitive baseline written. First customer case study end to end.

• 60 days. A third ICP positioned. First major narrative essay published. Three customer stories in market.

• 90 days. Positioning ready for the next wave of sub‑launches. Cadence established, and the big launch of the year is on rails.

Who You Are

• You've written and shipped a launch narrative at an AI, dev tools, or PLG SaaS company that scaled to millions of users or hundreds of millions in ARR. Bring the artifact and tell us what it returned.

• You've owned positioning across three or more ICPs and can walk through the framework you use to keep them distinct.

• You write the essay, the LP hero, and the X thread. Three different muscle groups, same person, with samples in all three.

• You hold a clear point of view on the AI teammate category: horizontal vs vertical, agentic vs assistive, platform vs single‑product. We expect you to have one, not to agree with ours.

• You use AI heavily and well: first drafts, call synthesis, competitive crawl, variant generation. PMM at an AI company that doesn't is a no‑hire.

• Comfortable in Notion, Linear, PostHog, Hex, and basic SQL, or willing to learn fast. Bring the work.

Why This Role Is Different

• The biggest launch of our year is yours: positioning, launch motion, the essay that names the category. One launch a year matters more than the rest combined, and it lands on your desk.

• The work is public. Essays, threads, LPs, PR go out under your name as much as the company's. The surface area is the open internet, not a slide deck.

• Narrative is treated as strategic. The founders see writing as leverage, not a support function.

• First hire is yours inside six months, likely a writer or launch PM. Your call on sequencing and who.

Even Better If

• You've held a founding PMM seat at a Series A or B AI company.

• You've launched a marketplace, app ecosystem, or platform end to end.

• You've done vertical SaaS positioning reps in Media Buying, RevOps, CS, ecom, or agency.

• You came up as a journalist, technical writer, or research‑org comms. Long‑form craft is hard to fake.

How we work

Small team, high trust, low process. Decisions are made by owners, not committees. You will ship your first week. You will talk to users your first day. We don't do alignment meetings or stakeholder syncs. We build things, see if they work, and iterate.

Everyone here owns something real. Not a task. A surface of the company that customers depend on. When it breaks, you fix it. When it wins, everyone knows whose work it was.

We use Viktor to build Viktor. You'll see what you're working on in action every day.

Why Viktor

This is a rare window. The product works. The market is pulling. The team is small enough that what you do next week will be live in production next week. That doesn't last forever. Right now, it's still true.

Compensation

Competitive salary and the kind of ownership that only exists at this stage.

We're in Munich, New York, and Warsaw. Onsite preferred. The best work happens when you're in the room.