Marketing Director

Alfasigma; Warszawa; On-site; PLN 600,000 - 1,000,000; Full time

Job summary

Alfasigma is seeking a Head of Rx Marketing to lead a team of Brand Managers, shaping portfolio strategy and lifecycle management for mature brands with growth potential. You will drive HCP engagement, trade activation, and BD opportunities while partnering with Sales, Medical, Trade, and Commercial Excellence to ensure focused execution and long-term portfolio sustainability.

The role requires strategic thinking, strong people leadership, and commercial instinct to balance near-term performance

Qualifications

• Experience in pharmaceutical marketing with a track record of growing mature Rx brands
• Proven people leadership experience leading Brand Managers or equivalent roles
• Strong strategic, analytical, and stakeholder management skills
• Fluent English with excellent communication and collaboration across functions
• Ability to lead lifecycle management, BD evaluations, and channel activation

Responsibilities

• Define and lead the commercial strategy for the Rx portfolio, focusing on mature brands
• Prioritize resource allocation and marketing investments across brands and lifecycle stages
• Identify growth opportunities through repositioning, adjacent indications, or BD partnerships
• Defend and differentiate legacy brands through cross‑functional planning and messaging
• Oversee omnichannel planning, field force enablement, and promotional material development
• Lead and coach Brand Managers, supporting capability growth and collaboration
• Contribute to Country Leadership Team and drive aligned execution with key functions

Skills

Brand management

People leadership

Strategic thinking

Stakeholder management

HCP engagement

Channel activation

Lifecycle management

Team collaboration

Education

University degree in Marketing/Business/Pharmacy/Medicine or Life Sciences

Tools

CRM systems

Market analytics

Job description

The Head of Rx Marketing is a core member of the Country Leadership Team and leads a team of Brand Managers responsible for shaping and executing brand and portfolio strategy across a portfolio of mature brands with strong growth potential. This leader drives impactful HCP engagement and trade activation, while leading strategic initiatives to protect, differentiate, and unlock value from established assets.

A key priority is to lead portfolio strategy and lifecycle management, including identification of new sources of growth—whether through repositioning, channel activation, or portfolio expansion via business development (BD). The role partners closely with Sales, Medical, Trade, and Commercial Excellence to ensure focused execution, marketing capability uplift, and long-term portfolio sustainability.

This position requires a strong blend of strategic thinking, people leadership, and commercial instinct—balancing near-term performance with future growth creation in a competitive and evolving market environment.

Key Responsibilities

• Define and lead the commercial strategy for the full Rx portfolio, with a focus on growing mature brands
• Prioritize resource allocation and marketing investments across brands and lifecycle stages
• Identify new growth opportunities through repositioning, adjacent indications, or BD partnerships

Legacy Brand Defence & Competitive Response

• Lead cross-functional strategy to defend and differentiate key legacy brands in the face of evolving competition
• Develop integrated specialist, GP, and Trade plans to sustain volume and share
• Monitor market trends and adjust plans to protect long-term brand equity and commercial performance
• Oversee omnichannel planning and field force enablement for impactful HCP and pharmacy engagement
• Guide messaging, content, and promotional material development across the portfolio
• Ensure compliance, operational readiness, and campaign impact measurement

People Leadership & Capability Building

• Lead and coach a team of Brand Managers, fostering ownership and accountability
• Actively support development plans and capability growth aligned with marketing excellence
• Serve as a role model for local brand planning, insight generation, and collaboration

Cross-Functional & LT Contribution

• Actively contribute to the Country Leadership Team and overall business strategy
• Partner with Sales, Medical, Trade, Regulatory, and Commercial Excellence to drive aligned execution
• Lead commercial input into launch planning, lifecycle transitions, and BD evaluations
• Partner with the CHC BUM to ensure integration and synergy of Rx and CHC efforts—especially in shared channels (GPs, pharmacies), messaging coherence, and joint campaigns
• Act as the key local contact for Global Marketing, Global Commercial Excellence and Regional Commercial leadership, ensuring alignment of strategies, sharing insights, and influencing portfolio decisions

Performance Management

• Monitor portfolio KPIs (sales, MS%, campaign ROI, profitability) and ensure execution discipline
• Leverage data, CRM, and insights to adjust plans and mitigate risks
• Support budget cycles and contribute to strategic forecasting and business reviews

KOLs Management

• Understanding the role of KOLs in Rx marketing
• Ability to build & maintain the business relationships with KOLs

Job description

The Head of Rx Marketing is a core member of the Country Leadership Team and leads a team of Brand Managers responsible for shaping and executing brand and portfolio strategy across a portfolio of mature brands with strong growth potential. This leader drives impactful HCP engagement and trade activation, while leading strategic initiatives to protect, differentiate, and unlock value from established assets.

A key priority is to lead portfolio strategy and lifecycle management, including identification of new sources of growth—whether through repositioning, channel activation, or portfolio expansion via business development (BD). The role partners closely with Sales, Medical, Trade, and Commercial Excellence to ensure focused execution, marketing capability uplift, and long‑term portfolio sustainability.

This position requires a strong blend of strategic thinking, people leadership, and commercial instinct—balancing near‑term performance with future growth creation in a competitive and evolving market environment.

Key Responsibilities

1. Portfolio Strategy & Lifecycle Management

• Define and lead the commercial strategy for the full Rx portfolio, with a focus on growing mature brands
• Prioritize resource allocation and marketing investments across brands and lifecycle stages
• Identify new growth opportunities through repositioning, adjacent indications, or BD partnerships

2. Legacy Brand Defence & Competitive Response

• Lead cross-functional strategy to defend and differentiate key legacy brands in the face of evolving competition
• Develop integrated specialist, GP, and Trade plans to sustain volume and share
• Monitor market trends and adjust plans to protect long‑term brand equity and commercial performance

3. Promotion & Channel Activation

• Oversee omnichannel planning and field force enablement for impactful HCP and pharmacy engagement
• Guide messaging, content, and promotional material development across the portfolio
• Ensure compliance, operational readiness, and campaign impact measurement

4. People Leadership & Capability Building

• Lead and coach a team of Brand Managers, fostering ownership and accountability
• Actively support development plans and capability growth aligned with marketing excellence
• Serve as a role model for local brand planning, insight generation, and collaboration

5. Cross-Functional & LT Contribution

• Actively contribute to the Country Leadership Team and overall business strategy
• Partner with Sales, Medical, Trade, Regulatory, and Commercial Excellence to drive aligned execution
• Lead commercial input into launch planning, lifecycle transitions, and BD evaluations
• Partner with the CHC BUM to ensure integration and synergy of Rx and CHC efforts—especially in shared channels (GPs, pharmacies), messaging coherence, and joint campaigns
• Act as the key local contact for Global Marketing, Global Commercial Excellence and Regional Commercial leadership, ensuring alignment of strategies, sharing insights, and influencing portfolio decisions

6. Performance Management

• Monitor portfolio KPIs (sales, MS%, campaign ROI, profitability) and ensure execution discipline
• Leverage data, CRM, and insights to adjust plans and mitigate risks
• Support budget cycles and contribute to strategic forecasting and business reviews

6. KOLs Management

• Understanding the role of KOLs in Rx marketing
• Ability to build & maintain the business relationships with KOLs

Role Scope

• Develop and execute the brand strategy and commercial roadmap, translating business ambitions into actionable plans that drive sustainable growth.
• Lead lifecycle management of established brands, identifying opportunities for customer activation, competitive differentiation, portfolio expansion, and business development.
• Drive data- and insight-based decision-making to optimize performance, prioritize investments, and identify growth opportunities.
• Partner closely with Sales, Medical, Regulatory, Finance, and other key functions to ensure successful execution and alignment across the organization.
• Lead change initiatives and continuously improve ways of working, ensuring operational excellence and strong field execution.

Qualifications

• University degree in Marketing, Business, Pharmacy, Medicine, or Life Sciences; MBA or advanced business education is an advantage.
• 7–10+ years of progressive pharmaceutical marketing experience, with a strong track record of growing mature/legacy Rx brands through lifecycle management, customer activation, and competitive defense.
• Experience in GP and pharmacy channel activation, advertising and media strategy, trade collaboration, and business development or portfolio expansion initiatives.
• Proven people leadership experience, including leading, developing, and coaching marketing teams and Brand Managers or equivalent roles.
• Strong strategic, analytical, and stakeholder management skills, with the ability to influence senior leaders, work effectively across functions and geographies, and communicate fluently in English (additional languages are a plus).