Product Manager - Prescription Medicines (CVRM)

AstraZeneca; Warszawa; On-site; PLN 180,000 - 260,000; Full time

Job summary

AstraZeneca is seeking a strategic Product Manager to lead brand growth in a competitive prescription medicines market. You will drive brand strategy, omnichannel engagement, and insights-driven activation while ensuring compliance with regulatory and ethical standards.

The role emphasizes cross-functional collaboration across Sales, Medical, Digital, Analytics and Finance to optimize performance and patient impact in a dynamic market.

Qualifications

• University degree in Life Sciences, Pharmacy, Marketing, Business or related field.
• 3–5 years of pharmaceutical commercial experience, including product/brand management.
• Proven experience developing brand strategies for prescription medicines.
• Strong analytical capability to convert insights into actions.
• Experience in omnichannel marketing and customer engagement.
• Budget management and cross-functional leadership experience.
• Excellent communication and stakeholder management with compliance awareness.

Responsibilities

• Develop and execute the brand strategy and annual Brand Plan.
• Design and optimise omnichannel customer journeys across field, digital, CRM and web.
• Translate market and behavioural insights into priorities and actions with KPIs.
• Lead data-driven consumer and patient activation initiatives with test-and-learn approaches.
• Collaborate closely with Sales, Medical, Market Access, Digital, Analytics, Regulatory and external partners.
• Manage budget, forecasting and ensure regulatory and ethical compliance.

Skills

Analytical thinking

Communication & influence

Stakeholder management

Education

University degree in Life Sciences/Pharmacy/Marketing/Business

Tools

CRM

Segmentation

Digital marketing

Campaign measurement

Personalisation

Job description

We are seeking a strategic, insights-driven Product Manager to lead brand growth in a competitive prescription medicines market. The role combines brand leadership, omnichannel customer engagement, fact-based decision-making and consumer or patient activation within applicable legal, regulatory and ethical requirements.

Key Responsibilities

Brand strategy and performance

• Develop and execute the brand strategy and annual Brand Plan. Identify growth opportunities, monitor performance and recommend actions to increase adoption, patient impact and market share.

Omnichannel customer engagement

• Design and optimise integrated customer journeys across field, digital, CRM, web and other relevant channels. Use engagement data to improve channel mix, content and customer experience.

Insights and analytics

• Translate market, customer, competitive and behavioural insights into clear priorities and measurable actions. Define KPIs and use campaign analytics to support fact-based decisions and continuous optimisation.

Consumer and patient activation

• Lead compliant, data-driven consumer and patient initiatives that build awareness, support activation and improve engagement. Apply test-and-learn principles and robust performance measurement.

Cross-functional leadership

• Lead delivery through close collaboration with Sales, Medical, Market Access, Digital, Analytics, Regulatory, Legal, Finance and external partners.

Financial management and compliance

• Manage budget, forecasting and resource allocation. Ensure all activities comply with applicable regulations, industry standards, company policies and ethical requirements.

Qualifications and Experience

• University degree in Life Sciences, Pharmacy, Marketing, Business or a related field.
• At least 3-5 years of relevant pharmaceutical commercial experience, including product or brand management.
• Proven experience developing and executing brand strategies in prescription medicines.
• Strong analytical capability and demonstrated ability to convert insights and data into business actions.
• Experience in omnichannel marketing, customer journey design or integrated customer engagement.
• Experience managing budgets and leading cross-functional projects.
• Excellent communication, influencing and stakeholder management skills, with a strong understanding of pharmaceutical compliance.

Preferred

• Experience in diabetes, obesity, cardiovascular, metabolic or another highly competitive therapeutic area.
• Hands-on experience with CRM, segmentation, digital marketing, campaign measurement and personalisation.
• Experience in direct-to-consumer, consumer health or patient activation campaigns.
• Background in sales, market research, customer experience or commercial excellence.

What Success Looks Like

• Customer and patient insights consistently shape strategy, execution and investment choices.
• Omnichannel plans deliver relevant, coordinated and measurable engagement.
• Brand decisions are fact-based, agile and focused on sustainable growth.
• Cross-functional teams are aligned and execute with speed, quality and accountability.

Date Posted

09-paź-2026

Closing Date

31-paź-2026

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.