Strategic Brand PM, Prescription Medicines (CVRM)

AstraZeneca plc; Warszawa; On-site; PLN 90,000 - 130,000; Full time

Job summary

AstraZeneca plc seeks a strategic, insights-driven Product Manager to lead brand growth in a competitive prescription medicines market. The role combines brand leadership, omnichannel engagement, data-driven decision-making and activation within applicable regulatory and ethical requirements.

You will develop the brand strategy and design customer journeys across field, digital, CRM and other channels, translating insights into actions that drive adoption, patient impact and market share while

Qualifications

• University degree in Life Sciences, Pharmacy, Marketing, or a related field.
• 3–5 years of relevant pharmaceutical commercial experience, including product or brand management.
• Proven experience developing and executing brand strategies in prescription medicines.
• Strong analytical capability and ability to convert insights into business actions.
• Experience in omnichannel marketing, customer journey design or integrated customer engagement.
• Experience managing budgets and leading cross-functional projects.
• Excellent communication, influencing and stakeholder management with a strong understanding of pharmaceutical compliance.

Responsibilities

• Develop and execute the brand strategy and annual Brand Plan. Identify growth opportunities and actions to increase adoption and market share.
• Design and optimise integrated customer journeys across field, digital, CRM, web and other channels.
• Translate market, customer, competitive and behavioural insights into priorities and measurable actions; define KPIs and use campaign analytics.
• Lead consumer and patient activation initiatives that build awareness and engagement, applying test-and-learn and measurement.
• Collaborate with Sales, Medical, Market Access, Digital, Analytics, Regulatory, Legal, Finance and external partners.
• Manage budget, forecasting and resource allocation while ensuring compliance with regulations and company policies.

Skills

Brand management

Omnichannel marketing

Analytics & data-driven decisions

Cross-functional leadership

Budget management

Stakeholder engagement

Regulatory awareness

Education

University degree in Life Sciences, Pharmacy, Marketing or related field

Tools

CRM systems

Segmentation

Campaign measurement

Personalisation tools

Job description

AstraZeneca plc seeks a strategic, insights-driven Product Manager to lead brand growth in a competitive prescription medicines market. The role combines brand leadership, omnichannel engagement, data-driven decision-making and activation within applicable regulatory and ethical requirements.

You will develop the brand strategy and design customer journeys across field, digital, CRM and other channels, translating insights into actions that drive adoption, patient impact and market share while