PPC Specialist

Surfshark; Polska; Hybrid; PLN 152,000 - 192,000; Full time

Benefits offered by this job

Health and wellness benefits

Workation opportunities

Premium Surfshark accounts

Flexible work from anywhere (WFA)

Support for public transport

Team events and celebrations

Job summary

Surfshark seeks a growth-focused paid acquisition specialist to own and optimise paid search and other channels. You will plan, launch, and scale campaigns across markets, hitting CPA and ROAS targets while turning data into smarter decisions.

Join a cross-functional team of creatives, analysts, and product peers to test relentlessly, report clearly, and stay ahead of platform shifts. Hybrid work with some in-office days and strong English required.

Qualifications

• Proven experience managing paid search campaigns.
• Experience in data analysis and reporting using GA, Looker, Tableau, Excel or Sheets.
• Experience running large-scale, global campaigns.
• Read data, draw conclusions, and act on them with clarity.
• Strong time management and teamwork skills.
• Excellent communication and collaboration with other teams.
• Fluent English, written and spoken.

Responsibilities

• Own and optimise paid search and other acquisition channels with performance focus.
• Plan, launch, and scale campaigns across markets to hit CPA/ROAS targets.
• Test ad copy, creatives, audiences, and landing pages and refine for quality traffic.
• Analyze campaign data to find growth opportunities and reduce waste.
• Monitor budgets, trends and bidding to maximize ROI.
• Create reports that explain what happened, why, and next steps.
• Collaborate with creative, analytics, and product teams to lift performance.
• Stay ahead of paid media shifts and bring fresh experiments.

Skills

Paid search

Data analysis

Global campaigns

Analytical thinking

Time management

Team collaboration

Fluent English

Tools

Google Analytics

Looker

Tableau

Excel

Google Sheets

Job description

Millions of people trust Surfshark to keep them safe online. Your job is to make sure the right people find us - and that every euro we spend bringing them in actually works. You'll run paid acquisition across channels and markets, turning data into smarter campaigns and real growth.

IF YOU WANT TO:

• Own and optimise paid search and other acquisition channels, with performance and efficiency driving every call;
• Plan, launch, and scale campaigns across markets while hitting your CPA and ROAS targets;
• Test relentlessly - ad copy, creatives, audiences, landing pages - and refine what brings in high-quality traffic;
• Dig into campaign data to spot growth opportunities, waste, and places to sharpen;
• Keep an eye on budgets, trends, and bidding so spend goes where it earns its keep;
• Turn results into clear reports that tell people what happened, why, and what to do next;
• Work alongside creative, analytics, and product teams to lift performance and convert more visitors;
• Stay ahead of paid media shifts and platform changes, and bring fresh experiments to the table.

AND YOU CAN CHECK OFF:

• Proven experience managing paid search acquisition campaigns;
• Proven experience in data analysis and reporting, comfortable in tools like Google Analytics, Looker, Tableau, Excel, and Google Sheets;
• Proven experience running complex, global, large-scale campaigns;
• Sharp analytical thinking - you read the data, draw the right conclusions, and act on them;
• Strong time management and the ability to work both on your own and with a team;
• Great people skills for working smoothly with other departments;
• Fluent English, written and spoken.

BONUS POINTS IF YOU:

• Use Generative AI tools to speed up your marketing workflows and data analysis;
• Bring a habit of questioning what \"best practice\" means and testing it yourself.

HERE'S THE DEAL:

• Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;
• Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts, a physical coach and a gym to regular mental health checks;
• Tools of your choice: choose technical equipment and the tools you need to do your best;
• Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations;
• Convenient commuting: traveling from point A to point B can be a pain. That's why, depending on your unique circumstances, we compensate part of your public transport costs;
• Work-life balance: We encourage working in the office, with the possibility of up to two remote days per week. Plus, with our WFA policy, you can work from almost anywhere in the world;
• Premium Surfshark accounts: for you, your family, and friends;
• Gross salary: 3000-4500 Eur/month for the Lithuanian market, 13600-17200 Pln/month for the Polish market. It may vary depending on your skills and experience.