PL - Website & SEO Specialist

BYD EUROPE; Województwo mazowieckie; On-site; PLN 183,000 - 245,000; Full time

Job summary

BYD Europe BV is seeking a Website and SEO specialist to own website updates, optimization, and ongoing development. This role collaborates with the marketing team to ensure high-quality content, effective landing pages, and strong visibility in search engines.

Key responsibilities include CMS updates, launching landing pages for campaigns, on-site SEO, page structure optimization, and monitoring traffic with GA and GSC.

Qualifications

• Experience in Website Specialist, Digital Specialist, or similar role.
• Hands-on experience with CMS platforms (WordPress, AEM, Drupal).
• Experience with event tracking and tagging (Google Tag Manager).
• Solid understanding of SEO principles and content optimization.
• Experience creating and optimizing landing pages.
• Analytical skills to draw insights from data (GA, GSC).
• Basic knowledge of UX/UI principles and HTML/CSS.
• Fluent English for documentation and international teams.

Responsibilities

• Ongoing content updates and management of the website using a CMS.
• Creating, launching, and optimizing landing pages for marketing and sales campaigns.
• Supporting website structure planning and user journey optimization.
• On-site SEO optimization: content, metadata, structure, and internal linking.
• Monitoring website traffic and user behavior (GA, GSC).
• Collaborating with content, performance marketing, IT teams, or external vendors.
• Ensuring website content aligns with brand guidelines and strategy.
• Implementing optimization recommendations to improve conversion rates.

Skills

Analytical skills

English proficiency

Time management

Attention to detail

Tools

WordPress

Adobe Experience Manager

Drupal

Google Tag Manager

Google Analytics

Google Search Console

Job description

About BYD

Our Purpose is to

Our Purpose is to build a zero-emission future that reconnects humanity with nature.

We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

BYD Europe BV located in Hoofddorp, Netherlands. BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.

Website and SEO specialist

We are looking for a Website Specialist who will take ownership of website updates, optimization, and ongoing development. This role works closely with the marketing team to ensure high-quality content, effective landing pages, and strong visibility in search engines.

Key Responsibilities

• Ongoing content updates and management of the website using a CMS.
• Creating, launching, and optimizing landing pages for marketing and sales campaigns.
• Supporting website structure planning and user journey optimization.
• On-site SEO optimization: content, meta data, structure, and internal linking.
• Monitoring website traffic and user behavior (Google Analytics, Google Search Console, etc.).
• Collaborating with content, performance marketing, IT teams, or external vendors when needed.
• Ensuring website content is consistent with brand guidelines and communication strategy.
• Implementing optimization recommendations to improve conversion rates (CRO).

Requirements

• Experience in a Website Specialist, Digital Specialist, or similar role.
• Hands on experience with CMS platforms (e.g. WordPress, Adobe Experience Manager, Drupal, or similar).
• Experience with event tracking and tagging (Google Tag Manager or similar)
• Solid understanding of SEO principles and content optimization.
• Experience creating and optimizing landing pages.
• Analytical skills and ability to draw insights from data (GA, GSC).
• Basic knowledge of UX/UI principles.
• Basic knowledge of HTML/CSS
• Strong attention to detail, independence, and good time management.
• English proficiency sufficient for working with documentation and international teams.