Personal Brand and Growth VA

Virtual Colleague; Polska; Hybrid; PLN 67,000 - 134,000; Full time

Job summary

Kesiena is seeking a full-time, remote Virtual Assistant to run the content, video and lead engine behind her personal brand and Copieux Group, turning the audience into clients.

You will be one of the first hires, with growing autonomy and pay as the brand expands. The role covers design, AI video production, social media management, lead generation in GoHighLevel, and systems planning to keep workflows smooth.

Qualifications

• Excellent written English with a warm, direct, professional voice.
• At least 2 years in a social media, content or marketing support role.
• Proficiency with Canva for design, Substack for posting, and GoHighLevel for lead management.

Responsibilities

• Design LinkedIn carousels, infographics and assets in brand colours.
• Produce AI videos and scripts; maintain tone across episodes.
• Schedule and publish posts across all channels; engage with audience.
• Capture leads in GoHighLevel; build pipelines and follow-up sequences.
• Run the content calendar, write SOPs and keep assets organized.

Skills

Written English

Social media experience

Content/marketing support

Canva

Substack

GoHighLevel

Job description

We're hiring a full-time, remote Virtual Assistant to run the content, video and lead engine behind their personal brand and company, and to turn that audience into clients.

You'll be one of the first people on the team. As the brand grows, so does your role, your autonomy and your pay.

The role

You'll own five areas. Each one feeds the same goal: more of the right HR leaders seeing Kesiena's work, and more of them booking a call with Copieux Group.

Design

• Design LinkedIn carousels, infographics and cheat sheets in Canva, in our brand colours (navy and coral) and Montserrat
• Turn Substack articles and long posts into short posts, carousels and quote graphics
• Format and schedule Substack posts
• Keep a reusable template library so every asset looks consistent

2. AI video production

• Produce short AI videos for the "Designed By Us" series: story-led episodes with recurring characters that teach HR leaders a better way to work
• Turn approved scripts into finished videos using AI video, avatar and voice tools
• Keep characters, look and tone consistent across episodes
• Edit, caption and brand every video for LinkedIn, Instagram, TikTok and YouTube Shorts

3. Social media management

• Schedule and publish posts across all channels
• Comment on posts from a target list of HR leaders and partners, in Kesiena's voice and to her writing rules
• Reply to comments and DMs, and flag warm conversations to Kesiena the same day
• Track what performs and share a short weekly report

4. Lead generation in GoHighLevel (GHL)

• Capture every lead from lead magnets, the self-assessment, webinars and DMs into GHL
• Build and maintain pipelines, tags, forms, landing pages and email or SMS follow-up sequences
• Make sure every qualified lead gets a booking link for a free 30-minute consultation
• Keep contact records clean and report weekly on new leads, calls booked and conversion

5. Systems and structure

• Run the content calendar, so the week's posts are ready before Monday
• Write and maintain standard operating procedures (SOPs) for every repeat task
• Keep files, assets and templates organised in one shared workspace
• Spot bottlenecks and suggest better ways of working

Example of A typical week

Every day includes about an hour of engagement and inbox work. The rest of the week follows a set rhythm.

Day

Main focus

Monday

Publish the week's first posts, check GHL pipelines, send last week's report

Tuesday

Design carousels and graphics for next week

AI video production: generate scenes, voice and edit

Thursday

Finish videos, repurpose the latest Substack article, update GHL sequences

Friday

Schedule next week's content, tidy files and SOPs, 30-minute check-in with Kesiena

Skills and tools

• Excellent written English, with an ear for a warm, direct, professional voice
• At least 2 years in a social media, content or marketing support role