Paid Media Specialist

My Amazon Guy; Poland; On-site; PLN 60,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Unlimited access to courses and SOP Library

Opportunities for professional development

Job summary

A thriving digital marketing agency is seeking a skilled Paid Media Specialist to manage and optimize Google Ads campaigns. This role requires a strong understanding of audience targeting, analytics tools, and campaign performance analysis. Candidates should have at least 2 years of AdWords experience, Google Ads certification, and the ability to work effectively in a remote setup. The job includes competitive salary and opportunities for professional development, while working on EST schedule from home.

Qualifications

• Minimum 2 years of experience in AdWords with campaign optimization skills.
• Strong knowledge of SEO, SEM, and PPC interrelations.
• Google Ads certification is required.
• Experience working in a marketing agency is a plus.
• A dual monitor setup is required (at least 8GB RAM).
• Must have at least 25 Mbps internet speed.

Responsibilities

• Develop and implement Google AdWords campaigns.
• Monitor and analyze campaign performance for improvements.
• Create detailed performance reports for data-driven decisions.
• Conduct keyword research to enhance ad relevance.
• Stay current with Google Ads features and industry trends.
• Manage ad budgets for cost-efficiency.
• Test and refine ad creatives and landing pages.
• Test and refine ad creatives, landing pages, and bidding strategies.
• Troubleshoot issues to minimize downtime and inefficiencies.
• Partner with teams to implement new tools and automation for performance.

Skills

AdWords experience

Audience targeting

Google Ads familiarity

Analytical skills

Education

Google Ads certification

Tools

Google Analytics

SEMrush

Job description

We are seeking a skilled and results-driven Paid Media Specialist to oversee, manage, and optimize advertising campaigns on Google Ads platforms. The ideal candidate will have a strong understanding of Google Ads, audience targeting, and analytics tools, with the ability to translate marketing goals into effective campaigns that drive measurable results.

About My Amazon Guy

My Amazon Guy is a thriving digital marketing agency with over 500+ employees and a diverse range of clients. Our culture is dynamic, rewarding, and innovative. We are dedicated to helping our clients achieve remarkable sales growth on Amazon while ensuring their peace of mind.

Key Responsibilities

• Develop, implement, and optimize Google AdWords campaigns across multiple platforms, ensuring alignment with overall business goals and maximizing return on investment (ROI).
• Monitor and analyze campaign performance data, including click-through rates (CTR), conversion rates, and cost-per-click (CPC), to drive continuous improvements and strategic adjustments.
• Create detailed reports on campaign performance, advertising spend, and revenue generation, offering insights for data-driven decision-making and optimization.
• Conduct in-depth keyword research and audience targeting to enhance ad relevance, ensuring the highest possible impact and engagement across Google Search, Display, and YouTube networks.
• Stay up-to-date with the latest Google Ads features, industry trends, and best practices to ensure campaigns remain innovative and competitive.
• Collaborate with cross-functional teams to align ad strategies with broader marketing objectives, providing input for integrated campaigns and content development.
• Manage ad budgets effectively, ensuring optimal allocation of resources across campaigns while maintaining cost-efficiency.
• Test and refine ad creatives, landing pages, and bidding strategies to improve campaign outcomes and user experience.
• Troubleshoot and resolve issues related to ad performance, ensuring timely and effective solutions to minimize campaign downtime or inefficiencies.
• Partner with internal teams and stakeholders to implement new tools, technologies, and automation processes that enhance ad performance and operational efficiency.

Requirements

• At least 2 years of AdWords experience, demonstrating proficiency in campaign creation, optimization, and analysis.
• Strong knowledge of Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Paid Search (PPC), with a solid understanding of how they interrelate.
• Google Ads certification is required to validate expertise in the platform.
• Experience working in a marketing agency is a plus, offering exposure to diverse client needs and fast-paced project environments.
• A dual monitor setup is required (at least 8GB of RAM)
• Must have at least 25 MBPS internet speed
• 40 hours a week, 8 hours a day
• Competitive salary base
• Permanent WFH setup
• Unlimited FREE access to MAG School courses and SOP Library!
• Work schedule is in EST (Monday-Friday only)
• Opportunities for professional development and career advancement