Paid Media Specialist (Meta)

My Amazon Guy; Poland; On-site; PLN 144,000 - 216,000; Full time

Benefits offered by this job

Competitive salary

Permanent WFH setup

Professional development opportunities

Job summary

A digital marketing company is seeking a skilled Paid Media Specialist to manage and optimize advertising campaigns on Meta platforms. Ideal candidates will have proven experience managing Meta ads, excellent analytical skills for data-driven decisions, and the ability to craft effective ad creatives. This position is fully remote, requires strong communication skills, and offers competitive compensation with opportunities for career advancement.

Qualifications

• Minimum 2-3 years of experience managing Meta advertising campaigns.
• Strong knowledge of Meta's ad features and tools.
• Ability to analyze campaign performance data effectively.
• Excellent analytical and data-driven decision-making abilities.
• Strong written and verbal communication skills.

Responsibilities

• Develop and manage Meta ad campaigns to meet business goals.
• Monitor ad performance and provide optimization recommendations.
• Collaborate with teams to create compelling ad creatives.
• Monitor performance and provide optimization insights.
• Manage ad budgets to maximize ROI.
• Stay updated with Meta advertising trends and platform updates.
• Generate regular performance reports for stakeholders.
• Conduct A/B testing for placement, messaging, and design.

Skills

Meta advertising management

Analytical skills

Audience research

Communication skills

Communication

Cross-platform ads

Tools

Meta Ads Manager

Business Suite

Analytics tools

Job description

We are seeking a skilled and results-driven Paid Media Specialist (Meta)to oversee, manage, and optimize advertising campaigns on Meta platforms (Facebook, Instagram, etc.). The ideal candidate has a strong understanding of Meta’s ad products, audience targeting, and analytics tools, with the ability to translate marketing goals into effective campaigns that drive measurable results.

Key Responsibilities

• Develop, implement, and manage Meta ad campaigns that align with business objectives.
  
• Conduct audience research and create detailed targeting strategies to reach the right users.
  
• Craft compelling ad creatives, including visuals and copy, in collaboration with the design and content teams.
  
• Monitor and analyze campaign performance, providing insights and recommendations for optimization.
  
• Manage ad budgets, ensuring efficient allocation of resources to maximize ROI.
  
• Stay updated with Meta’s latest advertising trends, tools, and platform updates.
  
• Generate regular performance reports to communicate results and insights to stakeholders.
  
• Conduct A/B testing to identify the most effective strategies for ad placement, messaging, and design.
  

Requirements

• Proven experience managing Meta advertising campaigns (minimum of 2-3 years preferred).
  
• Strong knowledge of Meta Ads Manager, Business Suite, and analytics tools.
  
• Experience with audience segmentation, retargeting, and lookalike audiences.
  
• Excellent analytical skills with the ability to interpret campaign data and make data-driven decisions.
  
• Strong communication skills, both written and verbal.
  
• Familiarity with other paid media platforms is a plus (Google Ads, TikTok Ads, etc.).
  
• Certification in Meta Advertising (e.g., Meta Blueprint) is a plus.
  
• Ability to work in a fast-paced environment and meet tight deadlines.
  
• A dual monitor setup is required (at least 8GB of RAM)
  
• Must have at least 25 MBPS internet speed
  
• 40 hours a week, 8 hours a day
  
• Competitive salary base
  
• Permanent WFH setup
  
• Work schedule is in EST (Monday-Friday only)
  
• Opportunities for professional development and career advancement