Digital Advertising Specialist

My Amazon Guy; Poland; On-site; PLN 60,000 - 90,000; Full time

Benefits offered by this job

Unlimited FREE access to MAG School courses and SOP Library

Opportunities for professional development

Job summary

A digital marketing agency in Poland is seeking an experienced candidate to manage and optimize Google PPC campaigns across multiple platforms such as Facebook, Instagram, and LinkedIn. Responsibilities include creating engaging ad content, monitoring campaign performance, and analyzing data to reach performance goals. Candidates should have a Bachelor’s degree in a related field, proven digital marketing experience, and strong analytical skills. This position offers a competitive salary and a permanent work-from-home setup.

Qualifications

• Proven experience in managing Google PPC campaigns.
• Strong analytical skills with proficiency in data analysis tools.
• Excellent communication and presentation skills.
• Strong analytical skills and proficiency in data analysis tools.
• Google Tag Manager and Google Analytics certifications are a plus.

Responsibilities

• Create compelling ad content for various platforms.
• Launch and optimize advertising campaigns across multiple channels.
• Define and target specific demographics on social media platforms.
• Set up conversion tracking for campaign effectiveness.
• Collaborate with the creative team for visually engaging content.
• Ensure ad content complies with platform policies and regulations.
• Stay up-to-date with platform changes and adjust strategies.
• Collaborate with the creative team to ensure engaging content aligned with brand.

Skills

Digital marketing analytics

Google Ads

Facebook advertising

Instagram advertising

LinkedIn advertising

Data analysis

Communication

Presentation skills

Education

Bachelor's degree in Marketing, Business, Statistics or related field

Tools

Google Tag Manager

Google Analytics

Facebook Ads

Instagram advertising

Google Tag Manager

Google Analytics

Job description

Please note: We are not actively hiring for this position at the moment, but we are accepting applications for future openings.

Creating, managing, and optimizing Google PPC campaigns (including YouTube) to market My Amazon Guy’s services and digital products. This role will require experience advertising on platforms such as Google, Facebook, Instagram, and LinkedIn.

About My Amazon Guy

My Amazon Guy is a thriving digital marketing agency with over 500+ employees and a diverse range of clients. Our culture is dynamic, rewarding, and innovative. We are dedicated to helping our clients achieve remarkable sales growth on Amazon while ensuring their peace of mind.

Key Responsibilities

• Create compelling and visually appealing ad content, including text, images, videos, and other media, tailored to each platform’s ad format.
  
• Launch, monitor, and optimize advertising campaigns on Google Ads, YouTube, Facebook, Instagram and LinkedIn to ensure they meet performance objectives.
  
• Define and target specific demographics, interests, and behaviors on Facebook and Instagram, as well as on YouTube, to reach the right audience.
  
• Choose optimal ad placements on these platforms, such as the Google Display Network, YouTube video ads, and Facebook/Instagram feeds and stories.
  
• Set up and manage conversion tracking to measure the effectiveness of ad campaigns, including tracking online sales, lead generation, or other desired actions.
  
• Improve ad quality scores on Google Ads by ensuring ad relevance, landing page quality, and expected click-through rates.
  
• Ensure ad content complies with platform policies and industry regulations.
  
• Stay up-to-date with changes and updates to the advertising platforms and adjust strategies accordingly.
  
• Collaborate with the creative team to ensure ad content is visually engaging and aligns with the brand’s messaging.
  
• Hit performance metrics agreed upon.
  
• Consistently communicate results, issues, and ideas with management.
  

Requirements

• Bachelor's degree in Marketing, Business, Statistics, or a related field
  
• Proven experience in digital marketing analytics, with a focus on Google Tag Management and Google Analytics
  
• Strong analytical skills and proficiency in data analysis tools
  
• Excellent communication and presentation skills
  
• Google Tag Manager and Google Analytics certifications are a plus.
  
• A dual Monitor setup is required (at least 8GB of RAM)
  
• Must have at least 25 MBPS internet speed
  
• 40 hours a week, 8 hours a day
  
• Competitive salary base
  
• Permanent WFH setup
  
• Unlimited FREE access to MAG School courses and SOP Library!
  
• Work schedule is in EST (Monday-Friday only)
  
• Opportunities for professional development and career advancement