Paid Acquisition Lead

TFX (Taxes for Expats); Poland; On-site; PLN 180,000 - 300,000; Full time

Job summary

Taxes for Expats is seeking a senior paid acquisition expert to own and scale global paid media with Google Ads at the core. You’ll manage strategy, account architecture, bidding, and landing-page alignment across Search, Display, and Performance Max, expanding into Microsoft Ads and social channels using AI tools to optimize campaigns and workflows.

You’ll collaborate with SEO, content, product, and development teams while reporting to the Head of Marketing, working remotely with CET-aligned

Qualifications

• 6+ years hands-on Google Ads experience.
• Proven track record improving leads, CPL, ROAS, conversion rates.
• Expertise in campaign architecture, segmentation, bidding, audience signals, and automation.
• Experience testing and scaling paid channels beyond Google Ads.
• Practical use of AI tools for research, analysis, copywriting, optimization, or workflow automation.
• Landing page CRO for paid traffic.
• Strong knowledge of GA4, Google Tag Manager, and conversion tracking.
• English proficiency at B2+ level.
• Experience building AI agents or custom GPTs is a strong advantage.

Responsibilities

• Own and optimize Google Ads campaigns across Search, Display, and Performance Max.
• Improve CPL, ROAS, conversion rates, and revenue.
• Scale additional paid channels like Microsoft Ads, Meta, Reddit, Quora, and LinkedIn.
• Use AI tools to audit campaigns, generate copy variations, test concepts, and automate workflows.
• Lead landing page testing and CRO for paid traffic.
• Collaborate with SEO, content, product, and dev teams to align strategy and assets.
• Monitor metrics across campaigns, funnels, and landing pages to drive decisions.

Skills

Google Ads management

Campaign architecture

Bidding strategy

Automation

Cross-channel experimentation

Data analysis

English proficiency

Tools

GA4

Google Tag Manager

Unbounce

AI agents

Custom GPTs

Claude Skills

Job description

Taxes for Expats is a leading US expat tax preparation company with 20+ years of experience and a 4.8-star rating across major review platforms. We help thousands of US citizens and green card holders living abroad and are entering an exciting stage of growth, AI adoption, and automation.

We’re looking for a results-driven paid acquisition expert to own and scale our global paid media strategy, with Google Ads as the primary channel.

This is a senior, hands-on individual contributor role with no direct reports. You’ll use AI tools, agents, and automation to manage a broad scope that would traditionally require a larger team.

Remote | CET-aligned hours | Full-time | Reporting to the Head of Marketing

Google Ads & Paid Media

You’ll take full ownership of Google Ads — from strategy and account architecture to targeting, bidding, ad copy, campaign optimization, and landing page alignment.

Your core focus will include Search, Display, and Performance Max campaigns, with responsibility for improving lead quality, CPL, ROAS, conversion rates, and overall revenue impact.

You’ll also test and scale additional paid channels, including Microsoft Ads, Meta, Reddit, Quora, and LinkedIn, identifying the strongest growth opportunities and expanding them systematically.

AI will be embedded in your daily workflow. You’ll use it to:

• automate campaign audits and repetitive analysis
• generate and test ad copy variations
• analyze search terms and identify negative keywords
• surface optimization opportunities faster
• build and improve landing pages for paid traffic
• create AI-powered workflows using agents, Claude Skills, custom GPTs, or similar tools

You’ll monitor performance across the full funnel — from Impression Share, Search Lost IS, and Quality Score to CPL, ROAS, conversion rate, and revenue — using data to guide decisions across every paid channel.

You’ll also own landing page creation and optimization, building, testing, and iterating pages with tools such as Unbounce or AI-assisted builders to improve relevance, Quality Score, and conversion performance.

Cross-Functional Collaboration

You’ll work closely with SEO, content, product, and development teams to align campaign strategy, messaging, creative, and landing pages.

You’ll also coordinate with operations to ensure the entire acquisition funnel — from the first click to a converted client — runs smoothly and efficiently.

What we’re looking for

• 6+ years of hands‑on experience managing Google Ads campaigns across Search, Display, and Performance Max
• A proven track record of improving leads, CPA/CPL, ROAS, conversion rates, or revenue
• Deep expertise in campaign architecture, branded vs. non-branded segmentation, keyword strategy, search intent, bidding, audience signals, and automation
• Experience testing and scaling paid channels beyond Google Ads
• Practical use of AI tools for research, analysis, copywriting, optimization, or workflow automation
• Hands‑on landing page and CRO experience for paid traffic
• Strong knowledge of GA4, Google Tag Manager, and conversion tracking
• Strong analytical thinking and confidence making data-driven decisions
• Ability to manage multiple campaigns and projects independently
• English proficiency at B2+ level
• Experience building AI agents, custom workflows, Claude Skills, or custom GPTs is a strong advantage.

Also a fit for: Senior PPC Specialist / Senior Google Ads Specialist / Paid Media Manager / PPC Manager / SEM Specialist / Paid Search Manager