Omnichannel Strategy Lead AI-Driven Campaign Enablement

Baxter International Inc.

Warszawa

Hybrid

PLN 158,000 - 194,000

Full time

8 days ago

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Benefits offered by this job

Permanent contract after 3 months

Annual bonus

Medical care

Life insurance

Employee Stock Purchase Program ESP

Multisport card

Cafeteria plan

Educational support: language courses

2 additional days off

Employee referral program

Theater tickets

Lifelong learning opportunities

Job summary

Baxter International Inc. is seeking an Omnichannel Lead to partner with Regional and Local Marketing teams to design and execute customer-centric multi-/omnichannel programs that align with business objectives.

You will leverage data, AI-powered capabilities, and marketing tech to scale planning, execution, personalization, and optimization across touchpoints. The ideal candidate has 5+ years in account management or strategic planning at an agency or global company in Pharma/MedTech, with

Qualifications

Bachelor's degree in marketing, advertising, business or related field.
5+ years in a similar position, preferably from a digital agency or global/international B2B company.
Experience growing revenues and measuring impact metrics.
Experience engaging owned and paid audiences.
Strong analytical skills in data management and reporting tools (Tableau, GA, Salesforce, Acoustic, etc.).
Experience using AI-enabled marketing tools to improve campaign effectiveness.
Interest in emerging technologies and AI in marketing.

Responsibilities

Lead omnichannel programs across websites, email, social, and other touchpoints.
Collaborate with regional and country marketers to plan and optimize campaigns.
Analyze data, derive insights, and translate into action.
Explore and adopt AI and emerging tech to scale planning and personalization.
Partner with Marketing, Digital, IT on innovative solutions.