Digital-First Marketing Engagement Lead

6067 Takeda Pharma; Warszawa; Hybrid; PLN 313,000 - 431,000; Full time

Job summary

Takeda seeks a Marketing Engagement Lead, Digital-First Portfolio in Warsaw to translate global brand strategies into locally relevant engagement plans across digital and physical channels. You will shape customer journeys, leverage AI-enabled tools, and drive omnichannel programs while ensuring regulatory compliance.

Reporting to the Country Lead, this hybrid role requires collaboration with commercial, medical, analytics, and technology teams to deliver measurable business impact and superior

Qualifications

• Bachelor's degree in Life Sciences, Marketing, Business, or a related field; advanced qualifications are an advantage.
• 5+ years of experience in pharmaceutical, healthcare, customer engagement, omnichannel marketing, digital marketing, or commercial excellence roles.
• Proven experience translating strategy into local execution and driving customer engagement through integrated omnichannel programmes.
• Strong expertise in customer journey design, segmentation, channel orchestration, content strategy, engagement planning, and performance optimisation.
• Advanced digital marketing capabilities, including CRM platforms, marketing automation, customer data platforms, digital analytics, personalisation technologies, and omnichannel campaign management.
• Experience leveraging data, analytics, machine learning insights, AI-assisted content creation, decision engines, and workflow automation to improve customer engagement.
• Strong understanding of digital KPIs, engagement metrics, conversion optimisation, testing methodologies, attribution models, and data-driven decision making.
• Ability to work effectively in a matrix environment, influencing stakeholders across business, medical, analytics, technology, and external partner teams.
• Experience managing budgets, balancing multiple priorities, and delivering measurable results in a regulated environment.
• A collaborative, innovative, and growth-oriented mindset with a passion for creating meaningful customer experiences and embracing new technologies.

Responsibilities

• Develop and own integrated local engagement plans, defining customer segments, objectives, channel strategies, content requirements, investment priorities, measurement approaches, and learning agendas.
• Design and optimise omnichannel customer journeys that create seamless experiences across in-person, virtual, and digital interactions.
• Translate customer insights and brand objectives into personalised engagement strategies using CRM platforms, marketing automation, AI-powered decision engines, and digital channels.
• Lead the development and deployment of digital engagement initiatives, including email campaigns, websites, webinars, video content, self-service resources, remote engagement tools, and CRM-enabled customer experiences.
• Partner with field teams to ensure consistent and impactful customer communication through clear messaging, engagement tools, and training support.
• Build strong relationships with key customers and maintain a deep understanding of market dynamics, customer needs, competitor activity, and emerging opportunities.
• Lead and influence cross-functional teams, aligning commercial, medical, market access, technology, and analytics stakeholders around shared engagement goals.
• Drive a reuse-first content strategy by localising approved modular content and enabling efficient execution across channels.
• Analyse omnichannel performance data, customer signals, and engagement metrics to continuously optimise customer experiences and improve business impact.
• Manage engagement investments and marketing budgets, ensuring resources are allocated to activities with the greatest customer and business value.
• Champion digital innovation by applying advanced analytics, AI, workflow automation, customer intelligence, and emerging technologies to improve engagement effectiveness while maintaining compliance and data privacy standards.

Skills

Omnichannel marketing

Customer engagement

Strategic planning

Digital marketing

Stakeholder management

Education

Bachelor's degree in Life Sciences, Marketing, Business or related field

Tools

CRM platforms

Marketing automation

CDP (Customer Data Platform)

AI-powered tools

Job description

Takeda seeks a Marketing Engagement Lead, Digital-First Portfolio in Warsaw to translate global brand strategies into locally relevant engagement plans across digital and physical channels. You will shape customer journeys, leverage AI-enabled tools, and drive omnichannel programs while ensuring regulatory compliance.

Reporting to the Country Lead, this hybrid role requires collaboration with commercial, medical, analytics, and technology teams to deliver measurable business impact and superior