Global Marketing Automation Strategist

Worldline; Warszawa; Hybrid; PLN 120,000 - 180,000; Full time

Benefits offered by this job

Private medical & life insurance

MyBenefit Platform

Holiday allowance

Public transportation allowance

Meal allowance

Annual bonus

Job summary

Worldline is seeking an Automation Specialist who will build and run automated lead nurturing and multichannel campaigns, acting as a bridge between global strategy and local execution, and owning marketing data through reports and dashboards.

You will develop workflows, collaborate with content and regional teams, orchestrate campaigns across email, social, paid media, SMS, and events, apply cadence strategies, and measure results to optimize budget and strategy in a fast-paced, international

Qualifications

• Higher education degree with 3+ years of experience in a similar role, preferably in an international environment.
• Experience in designing automated nurture workflows and multichannel marketing campaigns.
• Strong knowledge of marketing automation tools (preferably Salesforce Marketing Cloud Account Engagement) and CRM systems (preferably Salesforce).
• Understanding of segmentation, personalization, behavior-based targeting, and campaign analytics.
• Experience with reporting, dashboards, attribution models, and data-driven decision-making.
• Knowledge of data privacy regulations, including GDPR/CCPA and consent management.
• Strong project management, communication, and organizational skills with the ability to manage multiple priorities.
• Analytical, detail-oriented, and proactive mindset with a customer-focused approach.
• Ability to work effectively in a global, fast-paced, matrix organization.
• Fluent English and strong collaboration skills.

Responsibilities

• Build and maintain automated workflows, behavioral triggers, and time-based campaigns using our marketing automation platform.
• Collaborate with content and local campaign teams to personalize content and offers based on prospect level data, engagement history, and ICP attributes.
• Orchestrate coordinated campaigns across all channels including email, social, paid media, SMS, webinars/events, and direct mail where applicable.
• Implement cadence strategies (frequency, wait times, multi-touch sequencing) to maximize response.
• Employ attribution and tracking to measure channel effectiveness and adjust budget allocation.
• Ensure lead capture and assignment from web, social media and other sources.
• Enable local or regional teams to execute tailored campaigns within a standardized governance framework.

Skills

Marketing automation

Nurture campaigns

Multichannel campaigns

Campaign analytics

English fluency

Project management

Collaboration

Education

Bachelor's degree

3+ years experience

Tools

Salesforce Marketing Cloud

Salesforce CRM

Data reporting tools

Job description

Worldline is seeking an Automation Specialist who will build and run automated lead nurturing and multichannel campaigns, acting as a bridge between global strategy and local execution, and owning marketing data through reports and dashboards.

You will develop workflows, collaborate with content and regional teams, orchestrate campaigns across email, social, paid media, SMS, and events, apply cadence strategies, and measure results to optimize budget and strategy in a fast-paced, international