Media Buyer (Facebook Ads)

RISK; Warszawa; On-site; PLN 120,000 - 180,000; Full time

Benefits offered by this job

Children Allowance

Mental Health Support

Sport Activities

Language Courses

Automotive Services

Veterinary Services

Home Office Setup Assistance

Dental Services

Books and Stationery

Training Compensation

Massage

Job summary

RISK is seeking a results-driven Facebook Media Buyer to scale high-performing campaigns for a global iGaming audience. You will manage end-to-end campaign setup, audience segmentation, and budget allocation to hit core KPIs.

Collaborate with creative and copy teams to translate data into winning ad concepts. Monitor CPC, CPM, CPA, ROAS and retention, provide regular performance insights, and optimise spend for maximum ROI and policy compliance.

Qualifications

• Proven Experience using Facebook Ads for performance campaigns.
• Strong analytical skills with ability to interpret data and derive insights.
• Proficiency in Meta Ads Manager, Pixel setup and CAPI implementation.
• Ability to translate data into actionable creative briefs and hooks.

Responsibilities

• Plan, execute, and scale Facebook ad campaigns to achieve core objectives.
• Build, test, and optimize audience segments based on demographics, behavior, and lookalike data.
• Track CPC, CPM, CPA, ROAS, Retention; adjust budgets to hit efficiency goals.
• Collaborate with creative and copy teams to ideate high-converting concepts.
• Oversee budgets with precision to maximize ROI without overspending.
• Prepare regular performance reports and deliver insights to stakeholders.

Skills

Facebook Ads

Analytics & Excel

Meta Ads Manager

Audience Targeting

Budget Management

Tools

Facebook Pixel

Conversions API (CAPI)

Google Analytics

Job description

RISK inc: An International iGaming Company Pushing the Boundaries of Entertainment

Who We Are:

An international iGaming company specializing in identifying and fostering the growth of high-potential entertainment markets. With 1000+ professionals in 20+ locations, we operate in 10 countries, serving over 300,000 customers.
We are seeking a results-driven Facebook Media Buyer with a strong background in performance marketing. The ideal candidate thrives on data, knows how to scale campaigns profitably, and seamlessly bridges the gap between numbers and creative execution. If you master audience segmentation, love testing new approaches, and can efficiently manage budgets to hit core KPIs, we would love to have you on our team.
Key Responsibilities:

• Campaign Management: Plan, execute, and scale high-performing Facebook ad campaigns to achieve core business objectives.

• Audience Targeting & Segmentation: Leverage Facebook's full audience toolkit to build, test, and optimize highly targeted segments based on demographics, user behavior, and custom/lookalike data.

• Optimization & Performance Analysis: Continuously track key performance metrics (CPC, CPM, CPA, ROAS, Retention) and optimize campaign settings and budget allocation to hit efficiency goals.

• Creative & Copy Collaboration: Partner closely with creative and copy teams to ideate, brief, test, and iterate on high-converting ad concepts.

• Budget Management: Oversee campaign budgets with a high degree of precision, ensuring optimal spend distribution and maximum ROI without overspending.

• Reporting & Insights: Prepare regular performance reports and deliver actionable, data-backed insights and growth recommendations to stakeholders.

Requirements & Qualifications:

• Proven Experience: Successful track record as a Facebook Media Buyer, ideally within an agency, iGaming, or fast-paced performance marketing environment.

• Analytical Mindset: Deep understanding of key performance metrics (CPA, CPC, CPM, ROAS, Retention) paired with advanced skills in Excel / Google Sheets.

• Technical Stack: Proficient with Meta Ads Manager, Facebook Pixel setup, Conversions API (CAPI), and web analytics platforms (Google Analytics).

• Data-Driven Creativity: Ability to turn campaign performance data into actionable creative briefs and winning hooks.

• Soft Skills: High self-discipline, meticulous attention to budget allocation, and strong collaborative skills for cross-team alignment.

Additional Information

Our Benefit Cafeteria is Packed with Goodies:

• Children Allowance

• Mental Health Support

• Sport Activities

• Language Courses

• Automotive Services

• Veterinary Services

• Home Office Setup Assistance

• Dental Services

• Books and Stationery

• Training Compensation

• And yes, even Massage!

Ready to Take the Leap?

Join a team where every day is an opportunity to take a RISK and come out on top. Follow us on LinkedIn and Instagram, and let us be your hub for turning ambitious ideas and extraordinary solutions into reality.

At RISK, we believe that our people are the driving force behind our success. Together, we can achieve great things and push the boundaries of what's possible in the iGaming industry.