Media Buyer FB

Igbaffiliate; Warszawa; Hybrid; PLN 134,000 - 290,000; Full time

Benefits offered by this job

Paid vacations

Health insurance

Training & conferences

Yoga classes

English courses

Team events

Job summary

Igbaffiliate is seeking a Media Buyer to plan and optimize advertising campaigns on Facebook and Instagram to attract new players across markets. The role requires hands-on experience with ad budgets, tracking systems, and a data-driven approach to KPI optimization.

The candidate will work in a fast-growing, multicultural team across remote and on-site offices, with strong emphasis on testing, analytics, and strategic media planning.

Qualifications

• 2+ years of proven Facebook experience in gambling.
• Ability to manage large ad budgets.
• Experience with antidetect and tracking systems.
• Knowledge of Facebook/Instagram placements and bidding.
• Proficiency in A/B testing and analytics.
• Strong English (B1+) and data-driven mindset.

Responsibilities

• Create, set up and optimize campaigns on Facebook/Instagram to attract players.
• Analyze campaigns and improve results to meet KPIs.
• Regularly run A/B tests and develop new traffic strategies.
• Set briefs for promotional materials and budget planning.
• Collaborate on media strategies and KPI funnel.
• Monitor traffic KPIs and report on performance and profit.

Skills

Facebook ads

Gambling industry

Budget management

Campaign optimization

A/B testing

Analytics

Antidetect/tracking tools

Market experience (CIS/Latam)

English (B1+)

Tools

Adspect

Palladium

Im Klo

HideClick

Keitaro

Android/iOS apps

PWA apps

Job description

# Media Buyer FB03 SEP 2026Visit SiteMedia Buyer FB Requirements 2+ years of successful proven experience with Facebook in the Gambling Ability to effectively manage large advertising Budgets Availability of successful cases in the betting niche in the CIS/Latam markets Deep understanding of basic metrics of the Conversion Rate and Unity Economy (ROI, NGR, GGR, LTV, CTR, CPC, CPM, CPA, CPL, etc.) Experience in working with Antidetect Browser and Tracking Systems A high-level understanding of how the major advertising Facebook and Instagram platforms (placements, auto-rules, launch methods) Ability to moderate creatives and links on the previously mentioned platforms Ability to work independently with cloaking and filtration systems (Adspect, Palladium, Im Klo, HideClick, Keitaro, Android/IOS apps, PWA apps, etc.) Ability to collect test results (advertising), draw conclusions and suggestions for further actions Ability to analyze and optimize your advertising campaigns to achieve specified KPIs Experience in А/B testing Experience with a lot of traffic, ability to work with a large array of information English B1 and aboveSoft SkillsHigh level of structure and responsibilityStrong analytical mindsetResponsibilitiesCreating, setting up and optimization advertising campaigns on Facebook and Instagram platforms to attract new players to the ProductConducting regular comprehensive analysis of own advertising campaigns and making decisions on how to improve the resultsRegularly building Marketing Hypotheses and conducting A/B tests to generate new profitable approaches to traffic generationSetting the Terms of Reference for the necessary promotional materialsCompetent budget managementTogether with the team, the formation of media strategies, calculation of the KPI funnelMonitoring the implementation of own traffic KPIs and finding ways to continuously improve themRegular reporting on performance and profitMarket and Competitor AnalysisPlanning and calculation of Traffic StreamsBenefitsAn exciting and challenging job in a fast-growing business groups, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and moreGreat working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteedBeautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by dayModern corporate equipment based on macOS or Windows and additional equipment are providedPaid vacations, sick leave, personal events days, days offCorporate health insurance program for your well-beingReferral program enjoy cooperation with your colleagues and get the bonusEducational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferencesRewards program for mentoring and coaching colleaguesFree internal English coursesYoga classes to help you stay active and energizedIn-house Travel ServiceMultiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidaysCorporate events, team buildings