GOC | Senior Paid Social Media Specialist

WPP Media; Kraków; Hybrid; PLN 71,000 - 140,000; Full time

Benefits offered by this job

Hybrid work model (office 2 days/week)

Private medical care

Professional development opportunities

Training programs

Job summary

WPP Media Kraków is seeking a Senior Paid Social Media Specialist to collaborate with regional teams across Europe and the US in a fast-paced, multicultural environment.

You will support campaign launches on Meta, TikTok, Snapchat and Pinterest, ensure compliance with guidelines, monitor performance, and prepare daily reports while guiding junior colleagues.

The role requires 3+ years of experience, fluency in English, and a willingness to work from Poland in a hybrid setup.

Qualifications

• Fluent English is required.
• 3+ years of experience planning and managing Meta Ads campaigns.
• Strong analytics skills and data interpretation ability.
• Ability to analyze raw data and develop actionable recommendations.
• Adaptability to changing goals and priorities.
• Proficiency in Microsoft Excel.
• Proficiency in Google Sheets.
• Eagerness to work directly from Poland.

Responsibilities

• Interact with regional teams (Europe, U.S.) and communicate clearly.
• Support campaign launches on platforms such as Meta, TikTok, Snapchat & Pinterest.
• Ensure campaigns comply with WPP Media guidelines.
• Monitor and report campaign checks across channels.
• Ensure data accuracy for reporting tools and WPP Media software.
• Produce daily campaign reports with pacing, data input and commentary.
• Organize daily tasks and mentor junior team members by reviewing work and providing guidance.

Skills

Fluent English

Meta Ads planning

Analytics skills

Data analysis

Adaptability

Poland-based

Tools

Microsoft Excel

Google Sheets

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary And Impact

As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for a Senior Paid Social Media Specialist, who will:

• Effectively interact and communicate strongly with regional teams (Europe, U.S.)
• Support campaign launches and set up on platforms like Meta, TikTok, Snapchat & Pinterest
• Ensure campaign compliance with WPP Media’s guidelines
• Monitor and report on campaign checks across channels/platforms
• Ensure data accuracy for campaign reporting tools and WPP Media’s software
• Produce daily campaign reports, including pacing, data inputting, and commentary for regional Media Activation teams
• Organize daily tasks and oversee the work of junior team members, including supporting colleagues with less experience by reviewing their work and providing guidance

Skills And Experience

• Fluency in English
• 3+ years experience in planning and managing Meta Ads campaigns (experience with other platforms is a bonus)
• Strong analytics skills and affinity for numbers
• Ability to analyze raw data and develop actionable recommendations
• Adaptability and flexibility to meet changing goals and priorities
• Proficiency in Microsoft Excel and Google Sheets
• Eagerness to work directly from Poland

Life At WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include access to internal learning platforms, certifications, and training sessions,life insurance, medical care & sports card in Medicover, funding for English language learning, employee mental health awareness day, and more.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We are committed to offering equal opportunities to all employees, which is why we only establish collaborations based on employment contracts.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office two days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Following a detailed review of all applications, we will contact those candidates whose qualifications and stated terms of cooperation most closely align the objectives of our recruitment process.

The controller of your personal data is the WPP Media Poland sp. z o.o. The personal data you provide will be processed for the purpose of the recruitment process. By providing us with personal data beyond the scope required by the Labour Code, you consent to the processing of such data for the purposes of the recruitment process. Consent may be withdrawn at any time. Withdrawal of consent does not affect the lawfulness of the processing carried out prior to its withdrawal. For evidence purposes, please withdraw your consent in writing or by email to [e-mail].

The gross salary for this position at the time of this posting is indicated below. This range reflects our broader group’s compensation framework across diverse agencies and disciplines. For this specific role, our offer will be determined within this range based on our internal benchmark, reflecting the specific market conditions for our discipline. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications.

In addition to the salary range provided, we offer a comprehensive benefits package designed to support our employees' well-being and professional growth. While specific details may vary by agency, typical benefits often include: private medical care, professional development opportunities, training programmes and flexible working arrangements (where applicable). Some agencies may offer additional benefits.

6 333 zł - 12 500 zł PLN

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