Martech / Marketing Analyst

Solid Company; Warszawa; On-site; PLN 120,000 - 180,000; Full time

Job summary

Andersen is seeking a MarTech / Marketing Analyst to optimize marketing analytics, tracking, reporting, and data-driven campaign performance across digital channels.

The role requires hands-on experience with GTM, GA4, server-side tagging, dataLayer schema, and consent mode implementations, plus SQL basics and BI tools. You will translate data into strategic recommendations, ensuring accuracy and insights for marketing decisions.

Qualifications

• Hands-on GTM/GA4 setup and server-side tagging experience.
• Experience drafting technical specs for developers (dataLayer).
• Ability to implement and troubleshoot e-commerce tracking.
• Strong knowledge of CAC/CPA/ROAS and conversion metrics.
• Basic SQL knowledge and experience with BI tools.
• Experience auditing analytics and ensuring data quality.

Responsibilities

• Optimize marketing analytics, tracking, and reporting across digital channels.
• Translate data into actionable business and marketing recommendations.

Skills

GTM

GA4

DataLayer

E-commerce tracking

UTM tracking

Analytics audits

SQL basics

BI tools

Marketing metrics

Consent Mode

English

Tools

BigQuery

Firebase

AppsFlyer/Adjust

Meta Conversion API

CRM/CDP data

Marketing APIs

Python basics

Job description

Must-haves:

• Hands-on experience with GTM (web and server-side), GA4, and Google Search Console for 3+ years.
• Experience preparing technical specs for developers (dataLayer schema).
• Experience implementing and troubleshooting e-commerce tracking.
• Solid understanding of UTM tracking, attribution, traffic sources, and conversion tracking.
• Experience conducting analytics/tracking audits.
• Basic SQL knowledge.
• Experience with Tableau, Looker Studio, Power BI, or similar BI tools.
• Strong grasp of marketing metrics: CAC, CPA, CPL, ROAS, Conversion Rate, AOV, LTV.
• Ability to translate data into business & marketing recommendations.
• Strong attention to details and ability to spot data inconsistencies.
• Hands-on Consent Mode v2 implementation experience with a CMP (CookieYes, Cookiebot, Complianz, etc.).
• Level of English – from Intermediate+ and above.

Nice-to-haves:

• BigQuery experience.
• Experience with Firebase.
• Experience with AppsFlyer, Adjust, or another mobile measurement platform.
• Experience with Meta Conversion API.
• Experience working with CRM/CDP data.
• Experience working with marketing APIs.
• Basic Python knowledge.

Kogo poszukujemy?

Andersen is hiring a MarTech / Marketing Analyst to optimize marketing analytics, tracking, reporting, and data-driven campaign performance across digital channels.

Andersen is a pre-IPO software development company providing a full cycle of services. For over 19 years, we have been helping enterprises and middle-sized firms worldwide transform their businesses by creating effective digital solutions using innovative technologies.

Today, we are working with organizations from various parts of the world, including North America, Western Europe, Israel, Australia, and the UAE. Our expertise covers FinTech, Healthcare, Retail, Telecom, Media & Entertainment, Logistics, Travel & Hospitality, eCommerce, and other industries.