Marketing Automation Analyst Adobe/SFMC (SONG GN)

Accenture Poland; Warszawa; On-site; PLN 60,000 - 80,000; Full time

Benefits offered by this job

Opportunity to work with cutting-edge MarTech platforms

Professional development through certifications

Collaborative team environment

Job summary

A global professional services firm is seeking a Marketing Automation Analyst to manage B2B/B2C marketing automation journeys. This role offers the opportunity to work with leading MarTech platforms and collaborate on strategic marketing projects. Ideal candidates should have experience in CRM, MarTech implementations, and possess strong skills in segmentation and personalization. The position is flexible with remote working, aimed at fostering collaboration within a diverse team.

Qualifications

• 2+ years of experience in Marketing Automation, CRM, and MarTech implementation.
• Hands-on experience with email, mobile push, lead management, and CRM integration.
• Skilled in marketing process optimization and MQL/SQL workflows.

Responsibilities

• Setting up B2C/B2B marketing automation journeys.
• Contributing to technology vendor assessments and capability assessments.
• Executing omnichannel campaigns and building dashboards for insights.

Skills

B2B/B2C marketing knowledge

Marketing Automation

Customer Relationship Management (CRM)

Segmentation and personalization

Excellent communication skills

Tools

Adobe Campaign

Salesforce Marketing Cloud (SFMC)

AJO

Braze

Job description

Join to apply for the Marketing Automation Analyst Adobe/SFMC role at Accenture Poland

Overview

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services. We offer solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Accenture Song.

The Work

• Setting up B2C/B2B marketing automation journeys and gathering business requirements and designing processes and solutions for implementation.
• Contributing to technology vendor assessment and collaborate on capability assessments and campaign activation.
• Evaluate and implement CDPs and platforms like AJO, Marketo, SFMC and SFMC Pardot.
• Execute omnichannel campaigns and build dashboards for actionable insights.
• Support change management, team enablement, and adoption of new tools and processes.

Flexible: We deliver our work mostly remotely, but travel to client locations across Europe may be required as part of the Global Network Song (GN Song) way of working. There is some in-person time for collaboration, learning and relationship-building with clients, peers, leaders, and communities. We will be as flexible as possible to support your work/life needs.

What’s in it for you?

• Opportunity to work with cutting-edge MarTech platforms and global clients.
• Exposure to strategic marketing transformation projects within a collaborative and diverse team environment.
• Professional development through certifications and coaching.

What you’ll need

• 2+ years of experience in Marketing Automation, CRM, and MarTech implementation.
• Strong B2B/B2C marketing knowledge with tools like AJO, Adobe Campaign, Braze or SFMC.
• Hands-on with email, mobile push, lead management, CRM integration, and MQL/SQL workflows.
• Skilled in segmentation, personalization, email QA, and marketing process optimization.
• Techno-functional consulting experience with excellent communication and stakeholder management.

Research indicates that some candidates, especially the most diverse ones, may hesitate to apply for positions if they don’t meet all requirements. If you believe you possess the necessary skills, even if not meeting every requirement, we wholeheartedly encourage you to submit your application.

With all our roles, there is some in-person time for collaboration, learning and building relationships with clients, peers, leaders, and communities. As an employer, we will be as flexible as possible to support your specific work/life needs.

EEO & Compliance

Accenture does not discriminate employment candidates on the basis of race, religion, color, sex, age, disability, national origin, political beliefs, trade union membership, ethnicity, denomination, sexual orientation or any other basis impermissible under Polish law. Our leaders are committed to building a better, stronger company for future generations. Inclusion and diversity are fundamental to our culture and core values. Sustainability is embedded in our work and collaborations.

Privacy

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