MarTech & Digital Marketing Transformation Lead

EY; Katowice; Hybrid; PLN 250,000 - 420,000; Full time

Benefits offered by this job

Continuous learning

Diverse and inclusive culture

Global EY network

Job summary

EY GDS Poland invites a Marketing Transformation Manager with expertise in Digital Marketing and MarTech to lead complex digital marketing strategies. You will participate in negotiations, assess risks, and drive marketing initiatives, spending optimization, and growth opportunities within a global EY network.

You will build client relationships, guide marketing technology projects, and contribute to delivering measurable value with data-driven insights and innovative solutions across multiple

Qualifications

• Bachelor's degree with at least 7 years of relevant work experience.
• Excellent communication skills in English + another European language (German or French preferred, min C1).
• Professional experience with a focus on MarTech, Digital and Media Mix marketing strategy.
• Extensive knowledge of marketing automation, programmatic advertising, and data management platforms.
• Profound understanding of customer relationship management (CRM) systems

Responsibilities

• Advising clients on digital marketing and MarTech selection, implementation, and evaluation.
• Assisting in the creation and rollout of digital marketing strategies.
• Proactively contributing to marketing technology projects.
• Supporting clients in their marketing spend and marketing media mix optimization.
• Guiding the implementation of marketing enhancement measures.
• Collaborating with varied departments within the global EY network, facilitating project progress, and supporting team members' professional growth.
• Driving the learning and adoption of Marketing Mix insights, aligning contributing functions

Skills

Digital Marketing

MarTech

Project management

AI-based analytics

English communication

Education

Bachelor’s degree in Marketing or related field

Master’s/MBA is a plus

Tools

CRM systems

Google Analytics

Adobe Certified Expert

Programmatic advertising platforms

Job description

EY GDS Poland invites a Marketing Transformation Manager with expertise in Digital Marketing and MarTech to lead complex digital marketing strategies. You will participate in negotiations, assess risks, and drive marketing initiatives, spending optimization, and growth opportunities within a global EY network.

You will build client relationships, guide marketing technology projects, and contribute to delivering measurable value with data-driven insights and innovative solutions across multiple