Brand Manager R/R Multiple Myeloma

Johnson Johnson; Warszawa; On-site; PLN 180,000 - 280,000; Full time

Job summary

Brand Manager at Johnson & Johnson in Warsaw leads the development and execution of brand management strategy for allocated products, aligning with local and regional guidelines. The role advances market insight, data-driven decisions, and cross-functional collaboration across marketing, medical affairs, and market access.

The position is full-time in Warsaw, requiring leadership in product development and a customer-centric approach leveraging the latest R&D innovations.

Qualifications

• Develops commercial tactics and messages plans to ensure achievement of performance targets, including net sales and market share for allocated products.
• Ensures best brand positioning at local level, aligned with the EMEA brand strategy and approved product indications.
• Monitors brand performance at local level and provides standard KPIs and metrics in collaboration with stakeholders.
• Leads segmentation, targeting, channel and marketing mix strategy, considering customer needs and data in systems like iConnect.
• Collaborates with Medical Affairs, Market Access and BI functions to identify opportunities via market trends and competitive activity.

Responsibilities

• Develops commercial tactics and messages plans to achieve sales targets and market share.
• Monitors local brand performance with KPIs in collaboration with stakeholders.
• Leads segmentation, targeting, channel and marketing mix strategy using customer data.
• Develops and executes business plans to meet future needs and expectations.
• Coordinates cross-functional CVT for integrated brand strategy and launches.

Job description

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com .

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:

Marketing

Job Sub Function:

Product Management

Job Category:

People Leader

All Job Posting Locations:

Warsaw, Masovian, Poland

Job Description:

Brand Manager R/R Multiple Myeloma
Location: Warsaw
full time position

The Brand Manager (BM) is an individual contributor who is a subject matter expert, working independently with minimal supervision. The BM leads the development and execution of the brand management strategy on short and long term and provides advanced insights into market performance and product trends. Acts as a leader on product development and drives data driven solutions for stakeholders and customers. Leverages analytics and reporting to develop go-to-market strategies for new products. Brand Manager executes the brand management strategy and employs a customer-centric approach that incorporates the latest innovations in research and development. Creates presentations and reports that highlight key performance indicators and reflect the complexities of the market. Incorporates industry best practices into recurring brand management processes. The BM is collaborating with the Medical Affairs, Market Access and Business Intelligence functions and other sales and marketing teams to search for new opportunities through systematic assessment of market trends, unmet customer needs and competitive activity. The Brand Manager is Country Value Team Leader (CVTL) and leads the development and the cross-functional execution of the integrated strategy for allocated brands and therapy areas, in order to deliver the overall business objectives. The integrated brand strategy includes the specific workstreams on marketing, sales, medical and market access), united in the brand value proposition and "one-voice" execution concept. The BM leads the local CVT and ensures efficient cross-functional collaboration and alignment between CVT members (including Medical, HEMAR, sales and B.I.). Also, in his/her capacity of CVTL, the BM is responsible for aligning the integrated brand strategy and value story with the business enabler functions and to ensure that all the activities are compliant with local policies and regulations. As CVTL, the BM coordinates the cross-functional projects of the CVT and ensures proper communication and alignment with Therapy Area Teams (TATs) and other internal stakeholders. He/she actively searches for new opportunities through systematic assessment of market trends, unmet customer needs and competitive activity. For new products, the BM is responsible for the Launch Excellence planning and execution at customer level. The BM is the local ambassador for the brand internally and externally. In this capacity, the BM represents the key interconnection between the country and the EMEA Strategy Organization, providing strategic insights and ensuring that local perspectives are integrated into EMEA brand strategy. The BM is responsible for working closely with the Integrated Brand Value Team (IBVT) and above-country hubs and functions to ensure a robust brand strategy and execution for the region, that balances local and regional perspectives. He/she integrates cross functional expertise to harmonize and localize the EMEA brand value plan and to make it work at local level, maximizing alignment to EMEA guidelines.

Essential duties and responsibilities:

• Develops commercial tactics and messages plans to ensure achievement of performance targets, including net sales and market share for allocated products. Ensures best brand positioning at local level, aligned with the EMEA brand strategy and approved product indications
• Is responsible for monitoring the brand performance at local level and providing standard KPIs and metrics in collaboration with all relevant stakeholders
• Leads the implementation of the segmentation, targeting, channel and marketing mix strategy, taking into consideration customer needs, and ensuring that relevant customer information is entered and maintained in iConnect and other relevant tools
• Develops, leads, and ensures execution of business plans to meet future needs and expectations.
• Ensure