Marketing Data Analyst

Nocowanie; Warszawa; Hybrid; PLN 70,000 - 90,000; Full time

Job summary

Nocowanie.pl is seeking a Marketing Data Analyst in Warsaw to drive data-driven decision-making within the marketing team. You'll own the reporting of marketing effectiveness, build dynamic dashboards in Looker Studio and PowerBI, and manage live data feeds from major platforms.

The ideal candidate has 5+ years of experience in data analytics, strong SQL skills, and expertise in marketing metrics. This role offers significant interaction with the CMO and opportunities to make a direct impact on growth strategy.

Qualifications

• Advanced proficiency in SQL with hands-on experience in Google BigQuery.
• Expert-level skills in Looker Studio and PowerBI for data visualization.
• Deep understanding of metrics and data structures of major ad networks.

Responsibilities

• Own reporting of marketing effectiveness across all channels.
• Build and maintain real-time dashboards in Looker Studio and PowerBI.
• Develop and refine Marketing Mix Models and attribution models.

Skills

Advanced SQL proficiency

Data visualization dashboard building

Knowledge of marketing platforms

Statistical analysis knowledge

5+ years in Data Analytics

Strong communication skills

Tools

Google BigQuery

Looker Studio

PowerBI

Python or R

Job description

We are seeking a highly analytical and strategic Marketing Data Analyst to join our growing marketing team. Reporting directly to the CMO, you will be the driving force behind our data-driven decision-making. You will have a comprehensive overview of our entire marketing ecosystem, spanning Paid Marketing, CRM, and SEO, and will be responsible for translating raw data into actionable insights that optimize our marketing spend and fuel our growth.

If you are passionate about building advanced marketing models, designing rigorous tests, and creating live reporting architectures from the ground up, this role is for you.

Key Responsibilities

Marketing Performance & Reporting: Own the end-to-end reporting of marketing effectiveness across all channels (Paid, CRM, SEO). Build and maintain dynamic, real-time dashboards in Looker Studio and PowerBI tailored to the needs of the CMO and channel managers.

Data Pipelines & Integration: Pull, clean, and manage live data feeds from major marketing platforms (including Google Ads, Meta, and TikTok) directly into our Google BigQuery database.

Advanced Modeling & Attribution: Develop, implement, and refine Marketing Mix Models (MMM) and multi-touch attribution models to accurately assign value to various touchpoints in the customer journey.

Experimentation & Testing: Design, execute, and measure the results of marketing experiments, including A/B tests, conversion rate optimization (CRO) tests, and Geolift/geo-experimentation studies to prove incrementality.

Conversion Tracking: Oversee the health and accuracy of our conversion tracking architecture across the website and apps, ensuring no data loss and precise ROI measurement.

Strategic Insights: Act as the analytical bridge between Paid Marketing, CRM, and SEO. Provide proactive recommendations to the CMO on budget allocation, audience targeting, and channel optimization based on empirical data.

Qualifications & Skills

Technical Requirements:

Database & SQL: Advanced proficiency in SQL with hands-on experience using Google BigQuery for querying large, complex marketing datasets.

Data Visualization: Expert-level skills in building interactive dashboards in both Looker Studio and PowerBI.

Marketing Platforms: Deep understanding of the metrics, APIs, and data structures of major ad networks (Google Ads, Meta Ads, TikTok Ads) and organic/CRM platforms.

Statistical Analysis: Strong understanding of statistical concepts used in marketing, specifically for Marketing Mix Modeling (MMM), incrementality testing (Geolifts), and attribution. Experience with Python or R for statistical modeling is a strong plus.

Professional Experience:

5+ years of experience in Data Analytics, Marketing Analytics, or a similar role.

Proven track record of working directly with marketing teams (understanding the nuances of Paid Media, SEO, and CRM).

Demonstrated ability to translate complex data into clear, concise, and compelling narratives for C-level executives.

Soft Skills:

Strong business acumen and the ability to link data to broader company goals.

Highly proactive, independent problem-solver who thrives in a fast-paced environment.

Excellent communication skills in English, with the ability to explain technical concepts to non-technical stakeholders.

High visibility role working directly with CMO

Opportunity to build measurement from the ground up

Direct impact on budget allocation and growth strategy

Opportunity to design own marketing mix models, attribution models and oversee the work of junior colleague

Opportunity to expand the area into broader research activities

Department: Marketing

Reports To: Chief Marketing Officer (CMO)

Location: Lublin/Warsaw/Budapest/Miskolc/Cluj-Napoca