Lead Marketing Analyst

Dating Group; Polska; Hybrid; PLN 180,000 - 290,000; Full time

Benefits offered by this job

Remote work

Wellness days

Bonuses for referrals

Professional training

English lessons

Health benefits

Workplace cost reimbursements

Gamified recognition

Job summary

Social Discovery Group is seeking a Lead Marketing Analyst to own analytics processes, dashboards, and data quality across the organization. You will drive growth through data-driven insights, experiments, and predictive modelling.

In this remote, full-time role, you will design marketing experiments, build models for attribution and forecasting, and push for continuous improvement in measurement and reporting across global markets.

Qualifications

• Higher education in a technical, mathematical, or economics-related field.
• Strong proficiency in SQL.
• Advanced Google Sheets skills including pivot tables.
• Strong knowledge of statistics and A/B testing methodologies.
• Hands-on experience in marketing analytics and predictive modelling.
• English proficiency at B2 level or higher.

Responsibilities

• Own marketing analytics processes, reporting frameworks, dashboards, and data quality standards.
• Monitor key marketing and business performance metrics; identify growth opportunities and issues; provide data-driven recommendations.
• Design, prioritize, and evaluate marketing experiments and A/B tests to optimise acquisition, retention, engagement, and efficiency.
• Develop, maintain, and improve analytical and predictive models (attribution, forecasting, segmentation, budget allocation).
• Drive continuous improvement by automating analytical workflows and implementing best practices in marketing measurement.

Skills

SQL

Google Sheets

Statistics

AB Testing

Marketing Analytics

Predictive Modelling

English Proficiency (B2+)

Education

Higher education in technical/mathematics/economics

Tools

Python

R

Job description

Social Discovery Group (SDG) is a group of social discovery companies with over 25 years of history and one of the global leaders in social discovery. We build products that redefine the way people interact with each other, form relationships, and combat loneliness.

Our portfolio includes social entertainment platforms designed to connect people online across different cultures in different parts of the world.

The company started with dating services like Dating.com, but today our business is much broader. We develop niche online-communication platforms tailored to different audiences — from users aged 40+ to communities united by shared interests, culture, or lifestyle.

We’re proud to be a two-time Great Place to Work winner (USA & Japan, 2024–2025) and a Top-5 Company for Work-From-Anywhere Jobs (FlexJobs, 2025).

We are looking for a Lead Marketing Analyst.

Your main tasks will be:

• Owning marketing analytics processes, reporting frameworks, dashboards, and data quality standards to ensure reliable and actionable insights across the organization;
• Monitoring key marketing and business performance metrics, identifying growth opportunities and performance issues, conducting root cause analysis, and providing data-driven recommendations;
• Designing, prioritizing, and evaluating marketing experiments and A/B tests to optimise acquisition, retention, engagement, and overall marketing efficiency;
• Developing, maintaining, and improving analytical and predictive models used in marketing decision‑making, including attribution, forecasting, segmentation, and budget allocation models;
• Driving continuous improvement initiatives by identifying optimisation opportunities, automating analytical workflows, and implementing best practices in marketing measurement and analytics.

We expect from you:

• Higher education in a technical, mathematical, or economics-related field;
• Strong proficiency in SQL;
• Advanced Google Sheets skills, including confident use of pivot tables;
• Strong knowledge of statistics and A/B testing methodologies;
• Hands‑on experience in marketing analytics and predictive modelling;
• English proficiency at B2 level or higher.

Nice to have:

• Experience with Python or R for data analysis and statistical modelling;
• Experience building automated reporting and analytics workflows;
• Experience with marketing experimentation frameworks and incrementality measurement;
• Experience working with attribution models, paid acquisition channels, and advertising platforms (e.g. Google Ads, Meta Ads).

What do we offer:

• REMOTE OPPORTUNITY to work full time;
• 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave;
• Bonuses up to $5000 for recommending successful applicants for positions in the company;
• Full payment for professional training, international conferences and meetings;
• Corporate discount for English lessons;
• Health benefits: if you are not eligible for Corporate Medical Insurance, the company will compensate up to $1000 gross per year per employee according to the paychecks. This can be spent on self‑purchase of health insurance, or on doctor’s fees for yourself and close relatives (spouse, children);
• Workplace organisation: the company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in the locations where we have offices or co‑working. In other locations, the company provides reimbursement of workplace costs up to $1000 gross once every 3 years according to the paychecks. This money can be spent on the rent of the co‑working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years;
• Internal gamified gratitude system: receive bonuses from colleagues and exchange them for time off, merch, team building activities, massage certificates, etc.

Sounds good? Join us now! The initial pay level or pay range for this role will be shared with candidates during the recruitment process and before the commencement of employment.