Marketing Analytics & Insights Strategist

Google; Warszawa; Vor Ort; PLN 164.000 - 168.000; Vollzeit

Zusammenfassung

Google Warsaw is seeking a Marketing Analytics professional to drive measurement, analysis, and testing for global and regional marketing programs. You will analyze large data sets, perform statistical analyses, and collaborate with cross‑functional teams to generate actionable insights for marketers across the EMEA region.

The role emphasizes data-driven marketing, optimization based on quantitative insights, and the use of analytics to inform campaign strategy and product initiatives.

Qualifikationen

• Bachelor's degree or equivalent practical experience.
• Quantitative experience in marketing analytics, or a similar role.
• Experience with SQL.
• Experience driving change or optimization in a business context from insights gathered through quantitative analyses.
• Experience coding for analytics in Python or R.
• Experience in a Business-to-Business (B2B) Marketing function or agency.
• Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
• Ability to present results of complex analysis compellingly to both technical and non-technical audiences.

Aufgaben

• Drive measurement, analysis, and testing initiatives supporting global and regional marketing programs.
• Directly analyze large data sets, and design and perform statistical analyses that continuously improve process efficiency and campaign impact.
• Collaborate with marketing, product management, analytics and engineers to align on key metrics and generate insights for marketers.
• Deliver analytics to drive the Ads Marketing business in EMEA and support growth and efficiency.

Kenntnisse

Marketing analytics

Python

R

Ausbildung

Bachelor's degree or equivalent practical experience

Tools

SQL

Jobbeschreibung

Google Warsaw is seeking a Marketing Analytics professional to drive measurement, analysis, and testing for global and regional marketing programs. You will analyze large data sets, perform statistical analyses, and collaborate with cross‑functional teams to generate actionable insights for marketers across the EMEA region.

The role emphasizes data-driven marketing, optimization based on quantitative insights, and the use of analytics to inform campaign strategy and product initiatives.