Marketing Analytics Lead — Partnerships & P&L

Agoda; Warszawa; On-site; PLN 180,000 - 240,000; Full time

Job summary

Agoda in Warsaw, Poland, is seeking a Senior Manager to lead the marketing partnership, owning the P&L and guiding a team of 2-3 specialists. You will shape strategy, allocate budgets across channels, and ensure alignment with business priorities.

The role combines strategic leadership with operational excellence, requiring data-driven decision making, experimentation, and strong cross-functional collaboration with product, commercial, and regional teams.

Qualifications

• Analytical & Technical Skills
• SQL proficiency (daily usage for analysis; comfortable working with multiple tables and complex joins)
• Strong analytical thinking with ability to translate data into actionable insights
• Comfort with marketing analytics tools (Google Ads, attribution platforms, dashboards)
• Bonus: Experience with experimentation design and statistical analysis
• 7-10+ years in marketing, growth, or analytics roles

Responsibilities

• Lead team of 2-3 marketing specialists
• Own the full marketing P&L for the partnership
• Define analytics roadmap and experimentation strategy
• Partner with cross-functional teams on strategy and execution
• Present quarterly business reviews to leadership

Skills

Analytical & Technical Skills

SQL proficiency

Analytical thinking

Leadership & Stakeholder Management

Tools

Google Ads

Attribution platforms

Dashboards

Job description

Agoda in Warsaw, Poland, is seeking a Senior Manager to lead the marketing partnership, owning the P&L and guiding a team of 2-3 specialists. You will shape strategy, allocate budgets across channels, and ensure alignment with business priorities.

The role combines strategic leadership with operational excellence, requiring data-driven decision making, experimentation, and strong cross-functional collaboration with product, commercial, and regional teams.