Global Marketing Analytics Lead

Homag Group AG

Poznań

Hybrid

PLN 120,000 - 180,000

Full time

9 days ago

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Job summary

HOMAG Group AG is seeking a Marketing Analytics Specialist to develop and maintain a reliable analytics ecosystem. You will define measurement standards, build KPI frameworks, and provide insights to global marketing teams to drive data-driven decisions.

Role requires 2–4 years in marketing analytics, strong English, and experience with web analytics and BI tools. You will collaborate across global and regional teams to govern data and optimize marketing performance.

Qualifications

Bachelor’s degree in Marketing, Data Analytics, Statistics, Business Intelligence or related field.
2–4 years in marketing analytics, digital analytics or business intelligence; international B2B experience is an advantage.
Experience with web analytics platforms (e.g., Piwik PRO, Google Analytics or similar).
Experience creating dashboards and reports with BI tools (Power BI, Looker Studio or similar).
Strong understanding of KPI development, campaign measurement and marketing performance reporting.
Knowledge of CRM and marketing automation measurement principles is an advantage.
Excellent written and spoken English; knowledge of German is a plus.
Ability to interpret complex data and communicate to technical and non-technical audiences.
Proactive in identifying optimization opportunities; curious about analytics tech, AI and automation.
Ability to produce process documentation, governance materials and training materials.

Responsibilities

Build and maintain a global marketing analytics ecosystem enabling data-driven decision-making.
Define measurement standards, KPI frameworks and reporting rules for marketing activities.
Analyze performance of digital channels and translate results into business recommendations.
Design, develop and maintain global dashboards and recurring reports for management.
Standardize reporting structures, KPI definitions and reporting logic across teams.
Monitor data and tracking quality; enforce tagging standards and measurement frameworks.
Diagnose tracking and data integration issues and coordinate resolution with stakeholders.
Analyze customer journeys, identify conversion barriers and recommend UX/campaign optimizations.
Support marketing teams in campaign measurement, KPI development and dashboards training.
Present performance insights clearly and generate actionable optimization opportunities.
Maintain analytics documentation and promote a data-driven culture.