Global Marketing Analytics Lead

Dürr Group; Poznań; On-site; PLN 80,000 - 110,000; Full time

Job summary

HOMAG Group in Poznań, Poland, is seeking a Marketing Analytics Specialist to develop and maintain a reliable analytics ecosystem that drives data‑driven decisions across global marketing activities.

You will define measurement standards, build KPI frameworks and reporting solutions, support global marketing teams including social media, ensure tagging quality, and translate insights into concrete business recommendations, with a focus on dashboards and governance.

Qualifications

• Bachelor's degree in Marketing, Data Analytics, Statistics, BI or a related field.
• 2–4 years in marketing analytics or BI; international B2B experience is an advantage.
• Practical experience with web analytics platforms (e.g., Piwik PRO, Google Analytics or similar).
• Experience creating dashboards and reports with BI tools (e.g., Power BI, Looker Studio or similar).
• Strong understanding of KPI development, campaign measurement and marketing performance reporting.

Responsibilities

• Build and maintain a global marketing analytics ecosystem.
• Define measurement standards, KPI frameworks and reporting rules for marketing activities across the organization.
• Analyze the performance of digital channels (websites, CRM, newsletters, campaigns, events, social media) and translate results into concrete business recommendations.
• Design, develop and maintain global dashboards and recurring reports for management and marketing teams.
• Standardize reporting structures, KPI definitions and reporting logic across global and regional teams.
• Monitor data and tracking quality: implement and enforce tagging standards, campaign naming conventions and measurement frameworks.
• Diagnose tracking and data integration issues and coordinate resolution with relevant stakeholders.
• Analyze customer journeys across digital touchpoints, identify conversion barriers and recommend UX/campaign optimizations.
• Support marketing teams in campaign measurement, KPI development and training on dashboards and result interpretation.
• Present performance insights clearly and business-focused, generating actionable insights that drive optimization.
• Maintain analytics documentation, governance and best practices and promote a data-driven culture across the organization.

Skills

Marketing analytics

Digital analytics

KPI development

Data visualization

Communication

Education

Bachelor's degree in Marketing or Data Analytics

Tools

Piwik PRO

Google Analytics

Power BI

Looker Studio

Job description

HOMAG Group in Poznań, Poland, is seeking a Marketing Analytics Specialist to develop and maintain a reliable analytics ecosystem that drives data‑driven decisions across global marketing activities.

You will define measurement standards, build KPI frameworks and reporting solutions, support global marketing teams including social media, ensure tagging quality, and translate insights into concrete business recommendations, with a focus on dashboards and governance.