Lifecycle Marketing Platform Lead

Revolut

Polska

On-site

PLN 320,000 - 520,000

Full time

7 days ago

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Job summary

Revolut is seeking a Head of Lifecycle Marketing to lead our owned marketing channels (in-app, email, and website) and govern the platform layer of customer communications, from architecture to routing logic, ensuring the right message reaches the right product at the right time.

You will work closely with Product, Engineering, and Marketing to translate business needs into scalable platform capabilities, while maintaining guardrails, segmentation, and governance to drive commercial impact

Qualifications

Experience in product marketing, lifecycle/CRM, or marketing operations in a hyper-growth, global tech company.
Expertise in customer lifecycle and communications, including segmentation, routing/orchestration, channel management, cooldowns, and send governance.
Solid platform and systems instincts to own the technical architecture of marketing channels with engineers.

Responsibilities

Owning the platform behind our customer communications and ensuring it is fast, reliable, and scalable.
Overseeing a routing system that delivers the right message to the right customer within sensible limits.
Implementing templates, rules, and quality checks to maintain high content quality.
Collaborating with Product, Engineering and Marketing to turn business needs into platform capabilities.
Reporting on revenue outcomes from in-app marketing channels.