Head of Lifecycle Marketing

Revolut; Polska; On-site; PLN 320,000 - 520,000; Full time

Job summary

Revolut is seeking a Head of Lifecycle Marketing to lead our owned marketing channels (in-app, email, and website) and govern the platform layer of customer communications, from architecture to routing logic, ensuring the right message reaches the right product at the right time.

You will work closely with Product, Engineering, and Marketing to translate business needs into scalable platform capabilities, while maintaining guardrails, segmentation, and governance to drive commercial impact

Qualifications

• Experience in product marketing, lifecycle/CRM, or marketing operations in a hyper-growth, global tech company.
• Expertise in customer lifecycle and communications, including segmentation, routing/orchestration, channel management, cooldowns, and send governance.
• Solid platform and systems instincts to own the technical architecture of marketing channels with engineers.

Responsibilities

• Owning the platform behind our customer communications and ensuring it is fast, reliable, and scalable.
• Overseeing a routing system that delivers the right message to the right customer within sensible limits.
• Implementing templates, rules, and quality checks to maintain high content quality.
• Collaborating with Product, Engineering and Marketing to turn business needs into platform capabilities.
• Reporting on revenue outcomes from in-app marketing channels.

Skills

Lifecycle marketing

Marketing operations

CRM

Cross-functional collaboration

Tools

CMS platforms

Templating

Routing/orchestration

Publishing workflows

LLM-based routing

Job description

About Revolut

People deserve more from their money. More visibility, more control, and more freedom. Since 2015, Revolut has been on a mission to deliver just that. Our powerhouse of products — including spending, saving, investing, exchanging, travelling, and more — help our 80+ million customers get more from their money every day.

As we continue our lightning-fast growth, 2 things are essential to our success: our people and our culture. In recognition of our outstanding employee experience, we've been certified as a Great Place to Work™. So far, we have 13,000+ people working around the world, from our offices and remotely, to help us achieve our mission. And we're looking for more brilliant people. People who love building great products, redefining success, and turning the complexity of a chaotic world into the simplicity of a beautiful solution.

About The Role

Marketing at Revolut is all about clarity, creativity, and commercial impact. Our Growth team turns bold ideas into campaigns that connect with millions. We work across channels and teams to build a brand that earns attention and drives results, shaping how people see, understand, and engage with our products.

We're looking for a Head of Lifecycle Marketing to lead our owned marketing channels (in-app, email, and website). You'll oversee the platform layer of customer communications, from the architecture to routing logic, so every customer hears the right message about the right product at the right time.

Up to shape what's next in finance? Let's get in touch.

What You’ll Be Doing

• Owning the platform behind our customer communications and making sure it's fast, reliable, and built to scale
• Overseeing a system that intelligently routes the right message to the right customer, sets sensible limits so people aren't over-messaged, and signs off on one-off sends
• Putting smart guardrails in place (templates, rules, and quality checks) so that as more people publish content, quality stays high and nothing breaks
• Working closely with Product, Engineering, and Marketing to turn what the business needs into platform capabilities that ship
• Reporting on revenue outcomes from in-app marketing channels

What You’ll Need

• Experience in product marketing, lifecycle/CRM, or marketing operations in a hyper-growth, global tech company
• Expertise in customer lifecycle and communications, including segmentation, routing/orchestration, channel management, cooldowns, and send governance
• Solid platform and systems instincts to comfortably own the technical architecture of marketing channels, in close collaboration with engineers
• Familiarity with CMS platforms, templating, and self-serve publishing workflows
• Knowledge of LLM-based routing or decisioning models, and how to govern them (volume controls, guardrails, QC)
• A commercially-driven mindset with proven impact on P&L/GP through marketing channels
• The ability to turn messy operational problems into clear, hard-coded rules and scalable systems
• Proven success aligning commercial, technical, and operational priorities across cross-functional teams
• Solid stakeholder management skills

Building a global financial super app isn’t enough. Our Revoluters are a priority, and that’s why in 2021 we launched our inaugural D&I Framework, designed to help us thrive and grow everyday. We're not just doing this because it's the right thing to do. We’re doing it because we know that seeking out diverse talent and creating an inclusive workplace is the way to create exceptional, innovative products and services for our customers. That’s why we encourage applications from people with diverse backgrounds and experiences to join this multicultural, hard-working team.

Important notice for candidates

Job scams are on the rise. Please keep these guidelines in mind when applying for any open roles.

• Only apply through official Revolut channels. We don’t use any third-party services or platforms for our recruitment.
• Always double-check the emails you receive. Make sure all communications are being done through official Revolut emails, with an @revolut.com domain.

We won’t ask for payment or personal financial information during the hiring process.