Lifecycle Growth Lead: Retention, Activation & Upsell

Surfshark; Warszawa; Hybrid; PLN 234,000 - 257,000; Full time

Benefits offered by this job

Learning opportunities

Health & wellness

Equipment of choice

Team events

Work from anywhere

Extra vacation days

Surfshark accounts

Job summary

Incogni is seeking a Head of Lifecycle to lead the Lifecycle team and own end-to-end engagement, retention, and growth of customers. You will collaborate with Product, Data, Engineering, and Marketing to build a lifecycle engine driving activation, engagement, retention, upsell, and win-back.

You will design onboarding and activation journeys, orchestrate multi-channel experiences, and own the lifecycle tech stack. A senior leader with strategic product mindset and strong ownership is essential.

Qualifications

• Proven experience building or scaling lifecycle programs in subscription-based business
• Owning outcomes: retention, LTV, upsell, churn, winback
• Strong product mindset and cross-functional collaboration
• Design onboarding, activation, engagement, adoption, upsell journeys
• Segmentation, experimentation, cohort analysis, funnel metrics
• Technical understanding to plan lifecycle and data setup with Data/Engineering
• Omnichannel thinking beyond email
• High autonomy and ownership across teams

Responsibilities

• Own the entire customer journey from onboarding to renewal and post-sale
• Collaborate with Product to drive engagement and long-term retention
• Show value to customers and articulate impact of features
• Build programs that drive activation and usage of key features
• Own upsell and cross-sell targets and explore value expansion
• Lead winback initiatives with measurable targets
• Coordinate personal experiences across email, in-app messages, push, and other channels
• Own lifecycle tech stack and work with Data and Engineering to build it
• Lead a small senior team and prioritize effectively

Skills

Lifecycle management

CRM & retention

Omnichannel

Segmentation

Cohort analysis

Product mindset

Team leadership

Autonomy

Tools

CRM tools

Analytics

Data pipelines

Job description

Incogni is seeking a Head of Lifecycle to lead the Lifecycle team and own end-to-end engagement, retention, and growth of customers. You will collaborate with Product, Data, Engineering, and Marketing to build a lifecycle engine driving activation, engagement, retention, upsell, and win-back.

You will design onboarding and activation journeys, orchestrate multi-channel experiences, and own the lifecycle tech stack. A senior leader with strategic product mindset and strong ownership is essential.