Lifecycle CRM Manager – Mobile Gaming Growth

VGW; Warszawa; On-site; PLN 180,000 - 240,000; Full time

Job summary

VGW is seeking a CRM Manager in Poland to own the player lifecycle end-to-end for Monopoly Match. You will build, launch, and optimize lifecycle strategies across push, in-app messaging, and email/SMS while collaborating with Legal and Product to ensure compliant messaging.

The role requires 5+ years in mobile gaming CRM, strong copywriting, and data-driven decision making using Amplitude or Firebase. Join a diverse team focused on growth and player-first experiences.

Qualifications

• 5+ years lifecycle CRM experience in mobile gaming (Match-3, casual, or mid-core).
• Hands-on experience building campaigns across push, in-app messaging, and in-game inbox/offer surfacing.
• Strong data fluency using Amplitude or Firebase to analyze cohorts and measure incrementality.
• Direct experience running A/B tests and managing lifecycles to optimize retention, conversion, and reactivation KPIs.
• Excellent copywriting skills and a sharp eye for campaign creative design and messaging alignment.

Responsibilities

• Own end-to-end campaign execution across push, in-app messaging, in-game inbox, offer surfacing, email, and SMS.
• Conduct continuous A/B testing and lifecycle experiments to drive retention and revenue metrics.
• Define customer selection criteria and segments using analytics tools to tailor personalized journeys.
• Collaborate with Legal and Product teams to ensure message approval and compliance with regulations.

Skills

Lifecycle CRM

Campaign management

Copywriting

A/B testing

Data-driven marketing

Tools

Amplitude

Firebase

Job description

VGW is seeking a CRM Manager in Poland to own the player lifecycle end-to-end for Monopoly Match. You will build, launch, and optimize lifecycle strategies across push, in-app messaging, and email/SMS while collaborating with Legal and Product to ensure compliant messaging.

The role requires 5+ years in mobile gaming CRM, strong copywriting, and data-driven decision making using Amplitude or Firebase. Join a diverse team focused on growth and player-first experiences.