Lifecycle CRM Manager: Mobile Gaming Growth

VGW Malta Limited; Warszawa; Hybrid; PLN 150,000 - 190,000; Full time

Job summary

VGW Malta Limited in Poland is seeking a CRM Manager to own the end-to-end player lifecycle for Monopoly Match, building, launching, and optimizing lifecycle campaigns from the ground up across push, in-app messaging, and email.

You will lead data-driven experimentation, run ongoing A/B tests, define audience segments, and craft compelling copy to improve retention and lifetime value, while working closely with Legal and Product to ensure compliance.

Qualifications

• 5+ years proven lifecycle CRM experience within mobile gaming.
• Experience building and executing campaigns across push, in-app messaging, email, and SMS.
• Strong data fluency using analytics tools to analyze cohort behavior and measure incrementality.
• Direct experience running A/B tests and managing player lifecycles to optimize KPIs.

Responsibilities

• Own the end-to-end lifecycle campaigns for Monopoly Match from briefing to analysis.
• Build, launch, and optimize campaigns across push, in-app messaging, in-game inbox and email/SMS.
• Conduct continuous A/B testing and lifecycle experiments to drive retention and revenue.
• Define customer segments and tailor journeys; collaborate with Legal and Product to ensure compliance.

Skills

Lifecycle CRM

Campaign management across channels

A/B testing

Data analytics (Amplitude/Firebase)

Copywriting

Tools

Amplitude

Firebase

Job description

VGW Malta Limited in Poland is seeking a CRM Manager to own the end-to-end player lifecycle for Monopoly Match, building, launching, and optimizing lifecycle campaigns from the ground up across push, in-app messaging, and email.

You will lead data-driven experimentation, run ongoing A/B tests, define audience segments, and craft compelling copy to improve retention and lifetime value, while working closely with Legal and Product to ensure compliance.