Lifecycle CRM Manager - Mobile Gaming Growth

VGW EU; Wrocław; On-site; PLN 180,000 - 240,000; Full time

Job summary

VGW is seeking a CRM Manager in Poland to own the player lifecycle end-to-end for Monopoly Match. You will plan, build, launch, and optimize lifecycle campaigns across push, in-app messaging, in-game inbox, offers, email, and SMS, with hands-on copywriting and testing.

You will drive cohort analysis, define segments, and measure incrementality, using Amplitude or Firebase. Close collaboration with Legal and Product will ensure compliance with messaging regulations and app store policies.

Qualifications

• 5+ years proven lifecycle CRM experience within mobile gaming, specifically Match-3, casual, or mid-core products.
• Hands-on expertise building and executing campaigns across core mobile app channels (push, in-app, in-game inbox, offers, email, SMS).
• Strong data fluency using analytics tools to analyze cohorts, define segments, and measure incrementality.
• Direct experience running A/B tests to optimize retention, reactivation, and revenue KPIs.
• Excellent copywriting skills with campaign creative design.

Responsibilities

• Own end-to-end CRM lifecycle for Monopoly Match: plan, build, launch, and optimize lifecycle campaigns.
• Brief and write copy, implement campaigns across push, in-app, inbox, offers, email, and SMS.
• Conduct ongoing A/B tests and lifecycle experiments to lift D1/D7/D30 retention and incremental revenue.
• Define audience segments and personalization criteria using analytics tools to maximize long-term LTV.
• Collaborate with Legal and Product to ensure message approvals and regulatory compliance.

Skills

CRM lifecycle

Campaign execution

Data analytics

A/B testing

Copywriting

Tools

Amplitude

Firebase

Job description

VGW is seeking a CRM Manager in Poland to own the player lifecycle end-to-end for Monopoly Match. You will plan, build, launch, and optimize lifecycle campaigns across push, in-app messaging, in-game inbox, offers, email, and SMS, with hands-on copywriting and testing.

You will drive cohort analysis, define segments, and measure incrementality, using Amplitude or Firebase. Close collaboration with Legal and Product will ensure compliance with messaging regulations and app store policies.