Lead Generation Specialist

ValueAdd; Warszawa; On-site; PLN 89,280 - 133,920; Full time

Benefits offered by this job

Automation tools

Lead database

Team support

Job summary

ValueAdd is looking for a Client Acquisition Manager to join our Warsaw team. The role focuses on outbound B2B lead generation in international markets, with a desk-based strategy and in-person collaboration when needed.

You’ll use CRM and sales automation tools to nurture MQLs, map ICPs, and engage prospects across email and LinkedIn. English (B2) and Polish (C1) are required; be prepared to visit the Wola office for in-person meetings.

Qualifications

• 1.5+ years in B2B outbound lead generation, IT industry a plus.
• UVP understanding and presenting it to target audiences.
• CRM systems and sales automation tools experience.
• Knowledge of how the B2B market works.
• Independent work style with strong time management.
• Ability to analyze performance and adapt strategies.
• Goal-oriented; proactive problem solving.
• Fluent English (B2 level) and Polish (C1 level).
• Willingness to attend office in Wola, Warsaw as needed.

Responsibilities

• Co-create B2B lead generation strategies for intl markets: DACH, US & Canada.
• Manage B2B prospecting via outbound campaigns and nurture MQLs.
• Explore new channels to reach potential clients.
• Define ICPs and research buyer personas before contact.
• Map decision-makers and personalise value propositions.
• Maintain sales records in the CRM system.
• Collaborate with a 5-person sales and marketing team.

Skills

B2B lead gen

UVP storytelling

CRM proficiency

Sales automation

Independent / time mgmt

Analytical mindset

English & Polish

Tools

Woodpecker

Instantly

Apollo

Dux-Soup

Snov.io

Hunter

Job description

8 000-12 000 PLN net / month B2B contract

Client Acquisition Manager

I invite you to join my team! I’ll help you settle in, meet the team, select the right tasks, and grow your skills together with us.

What We're Looking For

• At least 1.5 years of experience in B2B outbound lead generation (experience in an IT service company is a plus).
• Understanding of what a Unique Value Proposition (UVP) is and how to present it effectively to the target audience.
• Proficiency in using CRM systems and sales automation tools (e.g., Woodpecker, Instantly, Apollo, Dux-Soup, Snov.io, Hunter, or similar).
• Understanding of how the B2B market works.
• Independence and the ability to manage your time effectively.
• Ability to draw conclusions based on performance analysis and adapt future strategies according to received feedback.
• A goal-oriented mindset—setbacks don't discourage you; instead, you actively seek new solutions.
• Fluency in spoken and written English (B2 level) and Polish (C1 level).
• Willingness and ability to come to our office in Wola (Warsaw)—the nature of our work may require in-person meetings.

Nice To Have

• A proven track record (backed by numbers) in lead generation for the IT industry in international markets.
• Practical knowledge of Account-Based Marketing (ABM) concepts.
• Hands-on knowledge of marketing automation and lead nurturing.

What You'll Be Doing

• Co-creating lead generation strategies for the B2B sector in international markets: DACH, US & Canada.
• Managing B2B prospecting in the IT industry through targeted outbound campaigns (email, LinkedIn) and utilizing marketing tools to nurture MQLs and build relationships with prospective clients.
• Exploring new channels to reach potential clients.
• Defining ICPs (Ideal Customer Profiles) and researching buyer personas before initial contact.
• Mapping decision-makers within target companies and personalizing offers to address specific business challenges.
• Maintaining sales records in the CRM system.
• Collaborating closely with a 5-person sales and marketing team.

What We Offer

• As part of our cooperation, we naturally provide access to all necessary automation, prospecting, and AI tools, as well as a large database of marketing leads, materials, and industry events, along with active support from our team