German-speaking Lead Generation Specialist

VM.pl sp. z o.o; Wrocław; On-site; PLN 110,000 - 165,000; Full time

Benefits offered by this job

Hourly rate PLN 80–120/hour

Performance-based bonus

Onboarding in Wrocław

Cooperation model flexibility

Job summary

VM.PL sp. z o.o in Wrocław is seeking a German-speaking Lead Generation Specialist to support our expansion in the DACH market. Your focus will be identifying potential clients, sparking interest in our software development and AI solutions, and handing qualified opportunities to the Sales Team.

This role is not full-cycle sales; you will conduct cold calls in German, qualify leads, and schedule meetings. You will work with Marketing and Sales to refine messaging and maintain accurate outreach

Qualifications

• Must have strong German communication skills (C1/C2 or native).
• Experience in cold calling and B2B outreach, appointment setting.
• Ability to identify needs and qualify opportunities for the sales team.

Responsibilities

• Execute outbound lead generation campaigns in the DACH region.
• Conduct German-language cold calls and establish initial contact with decision-makers.
• Qualify leads and schedule meetings for the Sales Team.
• Maintain accurate records of conversations and outreach activities.
• Report campaign results and KPIs; collaborate with Marketing & Sales.
• Onboard in Wrocław and participate in long-term cooperation reviews.

Skills

German language (C1/C2)

Cold calling

Lead generation

Appointment setting

B2B telemarketing

Customer-facing

Independent work

Job description

Type of cooperation: B2B contract or Civil Law Contract (Umowa Zlecenie)
Hourly rate: PLN 80–120/hour, depending on experience and cooperation model
Bonus: Performance-based commission for qualified leads and scheduled sales meetings
Location: Initial onboarding in Wrocław, Poland; further working model to be agreed
Target market: Germany, Austria and Switzerland (DACH region)
Required German level: C1/C2 or native speaker

About the role

We are looking for a German-speaking Lead Generation Specialist to support VM.PL in acquiring new business opportunities across the DACH market.

Your primary responsibility will be to identify and approach potential clients, spark their interest in our services, qualify initial opportunities, and schedule meetings for our experienced Sales Team.

This is not a full-cycle sales position. You will not be responsible for conducting commercial negotiations or closing deals. Instead, your focus will be on the first stage of the sales process: initiating conversations, identifying potential business needs, and successfully handing qualified prospects over to our sales professionals.

You will work with predefined target industries, customer profiles, and market segments. Most of your outreach will focus on companies operating in the German-speaking market, particularly manufacturing businesses and organizations interested in digital transformation, software development, and AI solutions.

About VM.PL

VM.PL is a Wrocław-based software engineering company founded in 2004, delivering technology solutions primarily for clients across Germany, Austria, and Switzerland.

We design, develop, and maintain custom software solutions, supporting our clients throughout the entire product lifecycle—from business analysis and solution design to development, implementation, and long-term maintenance.

Our expertise includes digital transformation, manufacturing, logistics, enterprise software, and Artificial Intelligence. Beyond providing software development services, we also take full ownership of projects by designing, building, and delivering complete digital products through dedicated delivery teams.

Your responsibilities

• Execute outbound lead generation campaigns targeting companies across the DACH region
• Conduct cold calls in German
• Establish first contact with decision-makers and business representatives
• Introduce VM.PL and present our software development and digital transformation services
• Identify initial interest in software development, AI solutions, and digital transformation initiatives
• Qualify leads based on agreed criteria
• Schedule meetings between qualified prospects and our Sales Team
• Maintain accurate records of conversations and outreach activities
• Report campaign results and key performance indicators on a regular basis
• Collaborate closely with the Marketing and Sales teams to continuously improve messaging and outreach strategies

We're looking for someone who

• Speaks German at C1/C2 level or is a native speaker
• Feels comfortable conducting business conversations over the phone
• Has experience in cold calling, lead generation, B2B telemarketing, appointment setting, or customer-facing roles
• Can engage prospects without using aggressive sales techniques
• Knows how to ask the right questions and identify potential customer needs
• Is resilient, persistent, and comfortable handling rejection
• Works independently and maintains high-quality documentation of outreach activities
• Is available for long-term cooperation and regular performance reviews
• Can participate in the onboarding process in Wrocław

Knowledge of Polish is not required. You will work directly with our Marketing and Sales teams, and English will be sufficient for internal communication.

Nice to have

• Experience working with clients from Germany, Austria, or Switzerland
• Understanding of the DACH business culture
• Experience targeting manufacturing companies
• Basic knowledge of the IT industry and software development services
• Interest in Artificial Intelligence and its business applications
• Good command of English for internal communication

We are not looking for a senior sales professional. What matters most is excellent German communication skills, consistency, the ability to build initial relationships with potential clients, and proven effectiveness in generating qualified meetings.

What we offer

• Competitive hourly rate of PLN 80–120, depending on experience and cooperation model
• Additional performance-based bonus for qualified leads and scheduled meetings
• Clearly defined target industries, customer segments, and campaign objectives
• Close cooperation with experienced Marketing and Sales teams
• Comprehensive onboarding covering VM.PL's services, projects, and communication approach
• Opportunity to gain experience in international B2B sales of software development and AI solutions across the DACH region
• A role fully focused on lead generation, while negotiations and commercial discussions remain with the Sales Team

Performance evaluation

Performance will be reviewed on a regular basis against previously agreed objectives and KPIs.

The evaluation will consider, among other factors:

• Quality of outreach activities
• Number of qualified leads
• Number of meetings scheduled
• Relevance of acquired prospects
• Quality and completeness of information transferred to the Sales Team

The detailed bonus scheme, together with the definition of a qualified lead and a qualified meeting, will be agreed before the cooperation begins.

While we use modern tools, automation, and AI to support our work, every application is carefully reviewed by a real person. Your submission doesn’t end up in a black box – it reaches someone who truly reads your profile and will respond if they see potential for collaboration.

A short conversation with our HR team. It’s a great chance to get to know each other and talk about potential collaboration. We’ll also check your language skills.

Meeting with the Team or Project Lead

You’ll meet the person responsible for the team you’re applying to. We’ll also ask you to complete a short task or case study. You’ll always get feedback from us afterwards. If there’s a lot of interest in the position or the decision is tricky, we might suggest one additional meeting — if possible, held in the office.

Decision and Contract

Welcome aboard VM.PL! This is where our shared story begins